Canada and Mexico have taken the issue of country of origin labelling (COOL) to the World Trade Organization (WTO).  We are basically one year into the implementation of COOL and the financial impact is severe.  The impact on the Canada and Mexico livestock markets has been very hurtful. The interesting thing that I found at… Read More

This is my first trip the NCBA convention and I have been amazed at the scope of the convention. The first person that I had a chance to interview was Sara Brown, Livestock & Production Editor, Beef Today.  I asked Sara what a couple of the main issues were in the beef business in the… Read More

Photo is courtesy of BugMan50 Dennis McKnight, The Innovators, spoke at Tiffin Conference 2010 about the ability of the Canadian beef industry to compete globally.  Dennis has clients around the world who he assists in developing markets for their products. Dennis believes that Canadian beef can compete but we may need to rethink how we… Read More