Category: Pulse Marketing

Pulse School: CGC urges growers to submit harvest samples

When marketing your peas, lentils, or any other crop, it can be helpful to have a third-party assessment showing the grade, protein content and other attributes of what you’re selling. Every year the Canadian Grain Commission (CGC) looks for samples from farmers from across Canada as a part of its Harvest Sample Program. The program, which… Read more »

Pulse School: Sorting Out the Pulse Export Problem With India

With seeding just two months away, Canada’s pulse crop industry is in limbo, facing the threat of not having access to its largest export market as of the end of March. India’s government says it will not extend a derogation (or an exemption) allowing pulses from Canada to be fumigated with methyl bromide upon arrival, rather than… Read more »

Pulse School: Majority of Lentils In Top Two Grades: CGC Survey

The wet weather during the 2016 growing season and harvest took a toll on lentil crop quality in Western Canada, but more than half the crop samples submitted to the Canadian Grain Commission’s harvest survey still fell in the top two grades. “For green lentils, we’re seeing 11.2 percent grading number one and 49.2 percent number… Read more »

Pulse School: Food Companies Looking at Pea Flour to Make Breakfast Cereals & Instant Noodles More Nutritious

Food and ingredient companies like Nestle, General Mills and Cargill are looking to pulses to make their products more nutritious. “There’s a lot of pressure from the food industry, from consumers right now to make more healthfulness and nutrition in food products,” explains Heather Hill, project manager for pulse flour milling and food applications at… Read more »

Pulse School: How High Will Pea Acres Go in ’16?

Pea prices in Western Canada are at record levels and showing no signs of weakness, largely due to the pulse crop shortage in India. Old crop yellow peas are fetching spot bids over $11/bu while contracts for 2016 are in the $9.50 to $10/bu range (most with Act of God clauses). “At this stage of… Read more »

Pulse School: Record Lentil Acres Expected with Spike in Prices

These are exciting times for lentil growers, with record Canadian lentil acres projected for 2016. Red lentil bids in Western Canada have spiked into the C$0.50/lb range due to a combination of poor growing conditions in India and the lower value of the Canadian dollar relative to U.S. currency. “There’s no question we’re going to have acres… Read more »

Pulse School: Demand Depth, Shifting Supply and a Dark Horse — Market Update for Fall ’15

The Canadian pulse crop is making its way into the bin, and from there on to export markets — markets that are hungry for more, says Jon Driedger of FarmLink Marketing Solutions. In this special #harvest15 Pulse School, Driedger sits down with RealAgricutlure’s Shaun Haney to talk initial yields, the good news story of tremendous… Read more »

Pulse School: Global Food Trends Favour Pulses

Whether it’s growing demand for protein or pressure to reduce carbon footprints in the food chain, pulses appear well-positioned to benefit from global food trends. As the largest pea and lentil exporter in the world, Western Canada stands to become the “protein basket of the world,” says Murad Al Katib, president and CEO of Regina-based AGT… Read more »

Pulse School: Upside Potential for Pea Prices — Pea & Lentil Outlook From Marlene Boersch

Bids for peas in Western Canada will likely move higher in the coming months, thanks to lower supplies and strong exports, says an analyst with Mercantile Consulting Venture. Posted prices for yellow peas have recently been in the $6.50 to $7 per bushel range, but as part of this Pulse School episode filmed last week,… Read more »

Pulse School: Slow Rail Movement Weighs on the Lentil Market (Audio)

We’re at a critical point in the growing season —  some of Canada’s pulse crops, specifically lentils, are struggling through excess moisture which could send prices higher. At the same time, those crops destined for markets accessed through the south or east shipping corridors are faced with slow movement, even if export demand is steady…. Read more »

Pulse School: Chuck Penner Weighs in on Pea & Lentil Market Direction

Farmers who had included pulses in their initial crop rotations for 2013 are likely to rewarded for sticking with the crop thanks to continued big demand and lofty prices for most crop types. That’s according to Chuck Penner, owner of LeftField Commodity Research, who spoke with RealAgriculture.com’s Shaun Haney in this episode of the Pulse… Read more »

Pulse School: The 5 to 10 Year Pulse Demand Curve

The Canadian pulse industry can be proud of what it has accomplished in a relatively short time. From a tiny slice of the acres, to a set crop in many farmers’ rotation, pulses are a made-in-Canada success story. SEE MORE PULSE SCHOOL EPISODES Pulse growers have enjoyed steady growth of their industry and international markets… Read more »

Pulse School: The Agronomics of Faba Bean

In the last Pulse School episode, Dr. Bert Vandenberg, lentil and faba bean breeder at the University of Saskatchewan, outlined the market development challenges facing the faba bean industry. He noted, however, that the varieties farmers have to choose from are already a very good fit for much of the prairies. Duane Ransome, member relations… Read more »