Bringing a new variety to market is not a simple task. In our fast food culture we want everything yesterday, not so much with new wheat varieties. Though it may not seem like it, that's a good thing. Depending on what that wheat is being bred for, it's critical that it sees a variety of... Read More
Category: Marketing WSE
The difference in bushels per acre of wheat from country to country is larger than you might think. On the surface that may seem fairly obvious when we see a drastic difference between climates or access to technologies, but when we look to level the playing field in these areas it begs the question: Can... Read More
August 1, 2012 officially changes the way the wheat producers and industry members do business out west. With that date spelling the end of the single desk marketing system, farmers, buyers and processors have to look closely at their respective businesses and adapt to a whole new ball game. For some involved in the industry,... Read More
Overall the wheat harvest in Ontario has gone well. Some areas have experienced lower than ideal yields but the quality has been very good. With corn and soybeans showing strength the concern or opportunity for Ontario wheat growers is quite interesting. What impact will one million wheat acres have on price? Will the high levels... Read More
For a lot of farmers marketing wheat can be a lot like playing "Let's Make a Deal". You pick what's behind door number one and hope it's better than what's behind doors two and three. It's guesswork and a lot of luck. For other farmers, it feels like you're preparing to write a thesis, with... Read More
For businesses involved in the food industry, a consistent, quality ingredient is a necessity. This is especially true for those involved in baked goods. For those businesses, wheat is a very important ingredients. For Warburtons Foods, based in the U.K., Canadian wheat is specifically what they need and want. Those needs include certain characteristics specific... Read More