Excitement is building for Agritechnica — a gigantic farm equipmeent and technology show that only happens every two years in Hannover, Germany. The future-of-farming show covers nearly 98 acres and attracts hundreds of thousands of people. Back again this year will be the RealAgriculture team of RealAg Radio host Shaun Haney and production lead Jason… Read More
Category: Germany
Shaun Haney is in Germany this week as a guest of Bayer, celebrating 20 years of the company’s InVigor brand. The world is big place, sure, but when it comes to agriculture, it’s actually quite small. As people move up the ladder within companies, they frequently get to spend time in other countries to build experience. … Read More
Shaun Haney is in Germany this week as a guest of Bayer, celebrating 20 years of the company’s Invigor brand. This morning, I visited the BayKomm site in Leverkusen, Germany. The beautiful glass building holds not only some historical pieces from Bayer’s past but also a connection to the difference science makes on our daily… Read More
Shaun Haney is in Germany this week as a guest of Bayer, celebrating 20 years of the company’s Invigor brand. During the Bayer InVigor 20th anniversary party we heard an address by Liam Condon, Bayer Crop Science CEO. He was fresh off a flight from Chicago where he was working on the acquisition of Monsanto…. Read More
The chips are down for milk producers in Europe, who are struggling to hang on as the continent deals with another milk glut. The European Union dropped its quota on milk production last year. When that happened, dairy producers upped their production. Now, Europe is swimming in the stuff. Farmers say they’re getting about 10… Read More
From Agri-Trade to Agritechnica, Red Deer to Hanover, farm show season has started. This week’s TWORA podcast takes us to Germany for the world’s largest farm equipment show, along with the latest news highlights: Agri-Trend’s sale to Trimble, All-Tech acquiring Masterfeeds, the launch of the “International Year of Pulses” and more: Subscribe: iTunes | Android… Read More
Call them tradeshow booth gimmicks or whatever you please but at Agrictechnica 2015 the floor is alive with remote controlled tractors, 3D virtual reality goggles, machinery simulators and farming playstation games. Don’t Miss TechTour LIVE – Register Today It is clear that gaming technology is bringing young and old closer to real life farming. Agritechnica… Read More
Author’s Note: Okay, there are probably plenty of reasons you should bale instead of pellet (like: we don’t really have a choice yet). It’s just, well, it’s not every day that I get to use a noun as a verb in a headline. Last week I stumbled upon one of the coolest tweets I’ve seen all… Read More
Think of an event covered by 5,000 journalists from 70 countries. The Winter Olympics? Superbowl XLVIII? A Justin Bieber court appearance? Think again – it’s actually an agriculture and food event, the biggest one in Europe, called Green Week. Now in its 79th year, this edition, staged every January, drew a record 410,000 people (mostly… Read More
There is no getting around the massiveness that is Agritechnica. It covers 388,000 square meters and had over 2700 exhibitors. As with any ag show, the bulk of that space is filled with the best, newest and most innovative products manufacturers can offer. That can make for a bit of sensory overload as you try… Read More
Agritechnica tout’s itself as the world’s largest exhibition for agricultural machinery and equipment. It is a massive display of agricultural ingenuity from almost every major manufacturer and some you’ve never even heard of. It takes place in November in Hannover, Germany and definitely takes a more European approach when it comes to farm shows. You’ll… Read More