I’m a big proponent of farmers speaking out, of advocacy and of standing up to activists. It’s encouraging that Don McCabe, recently elected president of the Ontario Federation of Agriculture, said in his 2015 outlook address Friday that the federation’s advocacy role has never been more important. The same goes for beef producers. Their new… Read More
Category: Real Talk Real Action
Venture capitalist Dave McClure made his mark in the branding world when he noted customers don’t care about your solutions, they care about their problems. Reflecting back then on the year that’s passing, as well as thinking towards the one ahead, it made me wonder if McClure’s approach might work for the agri-food sector, too,… Read More
Animosity and mistrust in the food system — or the “agri-food value chain,” as it’s called in some circles — is costing farmers billions of dollars in waste. At a time when the powers-that-be are urging the sector to bolster the economy by pulling together for increased jobs and exports, Oakville-based Value Chain Management International… Read More
A media training exercise I do with some of my colleagues is to get farmers to pitch us agriculture stories, and we respond like journalists would. It’s a bit exaggerated — the farmers don’t have much time to think about their stories, and we kick back when the pitch is made, to ensure they’ve covered… Read More
Got a minute? That’s about all it takes to start thinking about agvocating. You never know where your commitment will lead. That’s the word from Greg Peterson, the 23-year-old Internet phenom from the mid-Kansas PetersonFarm Brothers. Some of my University of Guelph agricultural communications students and I were lucky to spend time with Greg earlier… Read More
Why do we speed when we know it’s wrong? Why do we text while driving? Why smoke, when we know it’s bad? Why continue overusing traditional chemistry herbicide applications when we know they’re causing problems? That’s what Canadian weed scientists want to know. They’re getting frustrated with what seems to be farmers’ general unwillingness to… Read More
It’s hard to believe that just a few years ago, people in some countries were rioting over the rising price of grain. Production was low and competition was increasing. Natural disasters or some other phenomena had cut into supply, while biofuels and renewable fuel sources that use grain as a feedstock were starting to gain… Read More
Things have changed quickly in society, maybe faster than ever. For example, I don’t know about you, but when I was growing up, science was definitely not cool. One of my contemporaries (age-wise), a top-notch, internationally respected environmental toxicologist, reiterated that for me recently during a discussion about occupational choices. “I didn’t become a scientist… Read More
Municipal elections took place this week in Ontario, delivering to us a whole new slate of wide-eyed municipal councillors. Many of them ran on platforms of change, hope, difference and progress, and I believe they meant it. Typically, municipal councils are populated by well-intentioned people determined to help their own community. Municipal councillors don’t want… Read More
I never assume anyone knows where my hometown of Mitchell’s Bay (population: 350) is, unless they like to fish or hunt or boat, or come from deep in southwestern Ontario. So I was quite surprised when, on a plane to western Canada earlier this week, the 30-something man beside me from B.C. nodded in acknowledgement… Read More