Think about the food future you would like to curate. That’s the challenge Michiel Bakker, Google’s director of global programs for real estate and workplace services, gave to Canada’s Agriculture Day attendees at Ottawa, Ont., this year. “So think about 2050 — what is your dream of what your food future should be from a… Read More

For a company that proclaims its loyalty to Canadian ranchers on the back and sides of its transport trucks, navigating a foray into the plant-based market is going to be somewhat tricky. McDonald’s marketing director Jean-Guillaume Bertola fully understands that the company has to strike a balance between adapting menus based on changing consumer preferences,… Read More

If 2019 was the year of plant-based protein, perhaps 2020 can be the year of celebrating choice. Dr. Sylvain Charlebois, with Dalhousie University, recently spoke at the CropSphere conference at Saskatoon, Sask., about food choices, plant-based protein, and consumer trends. Overall, he says, plant protein made a huge splash in 2019 as evidenced by several… Read More

How is agriculture and food production impacting the planet? Many naysayers believe our farming and food system is taking its toll, linking agriculture to 10 to 15 per cent of greenhouse gas emissions, while painting it as a resource hog that gobbles up 40 percent of the earth’s land base and 70 percent of its… Read More

The customer is always right, but who is the customer? If you’re a grocery store or a coffee shop trying to stay on-trend, is it consumer opinion that matters most, or those of your shareholders, as the pressure for profits rises? “The demands of the average consumer are pretty intuitive — they want affordable, tasty… Read More

An Alberta rancher has been chosen as McDonald’s Canada first-ever Canadian representative of its global breeders and model farmers program. Stephen Hughes of Chinook Ranch, will join 33 other producers, breeders, farmers, and growers from 17 different countries as part of the company’s global program. According to a news release, the members represent eight different… Read More

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