The markets are volatile and could be described liked standing inside a hurricane at times.  Only this time the hurricane was real.  With Hurricane Sandy ripping through the east coast, the impacts on beef demand must be questioned. With the XL Foods hangover working its way out, feed yards and ranchers are trying to get… Read More

If you had to, how would you rank the importance of food safety, the environment, animal welfare, the cost of food and health, as it relates to agricultural sustainability? Which is most important? Which matters less, relatively speaking? These are tough questions, certainly, but ones the agriculture industry needs to ask to better understand and… Read More

Did you know there is a cattle vaccine that “aids in the reduction of shedding of E. coli O157”? If your first thought is, “Then why do we still have E. coli contamination?” you’re not alone. The fact is, although Canadian beef producers have been instrumental in supporting work to find a solution to E…. Read More

The XL Foods situation has left beef producers and consumers wading in unknowns and unanswered questions. The question is, who will buy this beef? Many of us are wondering what really happened at the XL Foods plant, who is more to blame between XL Foods and CFIA and when the plant will re-open. There are… Read More

I had a Twitter conversation yesterday, regarding E. coli contamination, that got me rather riled up. Because Twitter allows me to interact with so many people, it really does open my eyes to some of the major knowledge gaps the public has on food safety. As we discussed the XL Foods beef recall, some tweeted… Read More

In a month where E. coli has become the number one story on the nightly news and criticism is growing for how XL Foods has kept incredibly silent on the topic, a company is showcasing how to handle public relations. McDonald’s Canada has launched a website to address consumer questions about its food.  The site tagline is “Our Food,… Read More

 

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