If you’re keeping tabs on Ontario’s beef industry this Local Food Week, you’ve seen how a company’s profile can grow when it markets its brand effectively, promotes itself tirelessly, and stands on values instead of gimmicks. A prime example is VG Meats, which seems to be popping up everywhere. VG stands for Van Gronigen, a… Read More
Category: Local Food
Next week, June 1 to 7, 2015, marks the second annual local food week here in Ontario. What’s local food week? Announced as part of the “Local Food Act” passed in 2013, the first week of June is a time to shine the light on all things locally grown for Ontario. While this might bring… Read More
“It’s what the consumer demands.” Whether it be new products on store shelves, changes to government regulation, or new on-farm protocols, this has become the trumping selling point for whatever it is that needs selling. “The Consumer” is demanding oversight. “The Consumer” wants a more sustainable product. “The customer (read: consumer)” is always right. But… Read More
In the last few years, we have seen incredible innovations in food and agriculture, often inspired by environmental improvements, the push for more local food and increased global food security. Urban agriculture is cropping up in cities, insect farms are crawling out of the wood work, and cafes are repurposing would-be waste. In an effort to… Read More
Food is growing in importance, but rural Canada is losing its influence. How can that be? Former Prime Minister Rt. Hon. Joe Clark has a few ideas. They came to the fore last month for 700-plus participants at the Grain Farmers of Ontario popular March Classic, in London, ON. The organization made a good choice… Read More
Remember seasoned sergeant Phil Esterhaus (actor Michael Conrad) in Hill St. Blues, who warmly but firmly reminded the squad “Let’s be careful out there!” as they filed out of his daily briefing? Well, the same applies to farming – it’s safer than police work, but it certainly has its hazards, not the least of which… Read More
Agriculture’s global profile got a boost last year thanks to the United Nations Food and Agriculture Organization deeming 2014 the International Year of Family Farming. Journalists wrote enlightening stories about the fact that nearly all Canadian farms are family owned. Politicians spoke in glowing terms about the economic, social and cultural contributions made by family… Read More
The ongoing quest — or battle — to feed the planet is not solely a foreign affair. Nor is it a product of war or natural disaster. Take Ontario, for example. In one of Canada’s most affluent provinces, more than 375,000 people use food banks every month. The underlying causes of Ontarians’ hunger are different… Read More
Barley water, anyone? While most Canadians associate eating barley as beef and barley soup, this ancient grain is actually much more flexible than that. In some countries, barley is already considered a premium ingredient, thanks to verified health claims, and is consumed as a drink or in noodles and baking, says Linda Whitworth, market development… Read More
We’re staring down the barrel of the dreaded New Year’s Resolutions — you know, where you swear off treats, chocolate, booze and anything else fun hoping to whittle a few pounds off the midsection. Of course, if you’re like most people, you probably did the exact same thing last year, to no avail. The reasons… Read More
I remember reading an interesting quote that, paraphrased, said society was losing touch with where food came from and that the increase in urbanization was a death knell for rural life. The quote was from the 1920s. Shocking? A little, but it’s also an excellent bit of perspective for where we sit now, nearly 100… Read More
A media training exercise I do with some of my colleagues is to get farmers to pitch us agriculture stories, and we respond like journalists would. It’s a bit exaggerated — the farmers don’t have much time to think about their stories, and we kick back when the pitch is made, to ensure they’ve covered… Read More
Ontario has announced up to $2 million in funding to support marketing efforts to encourage more consumers to eat and purchase Ontario pork. The province will provide Ontario Pork with up to $2 million for support of marketing and promotional activities encouraging more people to choose local Ontario pork wherever they eat or shop. The… Read More
I was glad to see stories surface this week from scientists at the University of Guelph and elsewhere warning consumers to beware of restaurant food deep fried in oil. They carried out a study showing oil with too many miles on it in the deep fryer gives off some nasty compounds, even if the food… Read More
With so much change and uncertainty surrounding us, the saying (curse?) “may you live in interesting times” is certainly appropriate this year among farmers. I’m hoping farmers are front and centre in everyone’s thoughts as Thanksgiving approaches and their efforts to feed us are remembered, particularly in a year in which they’ve had more than… Read More