We should all steal a page from Pulse Canada’s inventive approach to market expansions. The organization’s new Meal Planning for 9 Billion People video campaign pushes just about every button imaginable. First, the positioning. It sounds elementary, but feeding the world with meals as Pulse Canada suggests rather than simple saying “food” is brilliant. It… Read More

Food and farming wise, I like what’s going on in agriculturally rich Waterloo region, where people have rallied to create the region’s first food charter. It was accepted by the regional council’s community services committee there Monday. The charter’s sponsor, the Waterloo Region Food System Roundtable, calls the five-point document “a statement of values and… Read More

Understanding and managing antimicrobial resistance is important for livestock production and to ensure the continued effectiveness of veterinary products. It’s also a complex issue under intense public scrutiny two factors that, under the wrong conditions, don’t go well together. The Ontario Medical Association recently began pushing for governments to step up its involvement in the… Read More

With the public eye increasingly fixed on agriculture, twitchy farm policy makers may be inclined to act first and ask questions later. And that has farmers worried. For example, last spring in Ontario, more than 200 bee kill incidents were reported. No question about it, that’s a problem. Thousands of hives were affected. What’s the… Read More

Take it for what it’s worth (a relatively arbitrary list from The Daily Meal), but a recent who’s who of food puts farmers at the bottom of the list when it comes to who influences how and what we eat. The Daily Meal launched its “50 Most Powerful People in Food” list recently, ranking individuals… Read More

Almost 10 years ago, Canada got its global butt kicked when news broke about a lone case of BSE in Alberta.  Naysayers everywhere – competitors and anti-corporate activists, among them — were lurking in the weeds, waiting for an opportunity to discredit our food system. The agriculture minister at the time, Lyle Vanclief, tried hard… Read More

BASF Canada today launched an online video series called “Conversations on Sustainability.” The videos feature conversations between five consumers paired with five farmers from both the Prairies and Ontario, and highlight some of the common questions and curiosities consumers have about modern agriculture in Canada. The series tackles questions about organic and conventional production, and… Read More

JBS USA, a subsidiary of Brazil-based JBS S.A., has announced it is moving forward with purchasing XL Foods’s Canadian operations. JBS took over management of the Brooks-based plant in late October after E. coli contamination shut down operations at the plant. JBS, upon exercising this option, anticipates the purchase of XL Foods to be completed… Read More