If you had to, how would you rank the importance of food safety, the environment, animal welfare, the cost of food and health, as it relates to agricultural sustainability? Which is most important? Which matters less, relatively speaking? These are tough questions, certainly, but ones the agriculture industry needs to ask to better understand and… Read More

Each year my agricultural communications students prepare university-level speeches to compete with others from across the country in the Canadian Young Speakers for Agriculture contest, held annually in early November at the Royal in Toronto. Sometimes they win, and sometimes they don’t, but at the very least they get an all-too-rare platform to stand up… Read More

Here’s what I’ve been stewing about for the past few weeks. Why is it that organic farmers or producer organizations (and random celebrities, but that’s another post) vilify conventional agriculture? Ever notice that conventional-management farmers don’t do the same? Case in point: I’m sure by now you’ve heard or read about the completely de-bunked GMO/lab… Read More

Did you know there is a cattle vaccine that “aids in the reduction of shedding of E. coli O157”? If your first thought is, “Then why do we still have E. coli contamination?” you’re not alone. The fact is, although Canadian beef producers have been instrumental in supporting work to find a solution to E…. Read More

The XL Foods situation has left beef producers and consumers wading in unknowns and unanswered questions. The question is, who will buy this beef? Many of us are wondering what really happened at the XL Foods plant, who is more to blame between XL Foods and CFIA and when the plant will re-open. There are… Read More

I had a Twitter conversation yesterday, regarding E. coli contamination, that got me rather riled up. Because Twitter allows me to interact with so many people, it really does open my eyes to some of the major knowledge gaps the public has on food safety. As we discussed the XL Foods beef recall, some tweeted… Read More