As a livestock producer, how many times have you heard, “We need to produce what the consumer wants.” That is a simple impactful statement but is not as easy as it sounds. What does the consumer really want in its beef products? Do we know? Does the consumer know? Market research is key to finding… Read More

At first glance, Patrick Moore resembles more CEO than ecologist, but give him a topic like the opposition to genetically modified crops, and you get all the emotion you’d expect from someone who helped found Greenpeace. Moores involvement with Greenpeace started in the late 1960’s in opposition to nuclear testing and the arms race and… Read More

By Stewart Skinner,  (@modernfarmer) I found watching the election progress on Twitter exciting on Monday night (you could argue I should get out more) and I got caught up a bit in the overwhelmingly negative reactions to the Conservative majority. I’m guessing that most of the pessimism stemmed from the younger, more liberal community that… Read More

By Jason Stroeve It’s a running joke that while it costs you $55 to $100 dollars a year to get into Costco, it usually costs you at least $200 dollars every time you leave. I like shopping at Costco and apparently so does the rest of the world. If you’re successful at navigating the parking… Read More

If you cannot see the embedded video above click here. There are extreme challenges in the grocery store in trying to decipher all the labelling, marketing and propaganda.  With the current rise in food prices there has been an increased coverage of what food costs in the mainstream media.  Some of the most expensive food… Read More

By Shaun Haney We hear a lot nowadays about value chains, the integrated food system and the farmers incredibly important role in it. How many time have you heard the term, “Gate to Plate?” I can buy into this concept as long as all participants are getting a fair return for their investment in the… Read More

By Shaun Haney Few debates in life involve an all or none scenario. Some people try to make things this way but in reality it is not possible. This is similar to the debate of whether organic agriculture and modern agriculture can co-exist.  The better question is why not? As I have mentioned many times… Read More