Adopting a national food strategy is no small task. The development of that strategy involves a number of complex issues that have to be identified by importance and then integrated together into a sustainable strategy supported by government policy and a diverse demographic. Simple, huh? There’s a reason it’s taken so long. With all that… Read More

If you only read news headlines, you’d probably be left with the impression that most of 2011 was a rough spell for Canadian agriculture. But if you dug just a bit deeper, you’d see there’s plenty of room for optimism in our sector. From the 30,000-foot level, the statistics suggest a stagnating industry. Our previously… Read More

Jeff Simmons is the President of Elanco and he has truly made it his personal mission to educate the consumer on why technology is so critical to dealing with the 9 billion people problem in 2050. I had a RealAgriculture.com subscriber send me the link to the below video which is a very simple monologue… Read More

The topic of supply management has been raised in the news recently. A number of different media outlets have been examining the issues surrounding it and whether or not we would be better off with or without it. So far, all answers to those questions tend to depend what area you work in and whether… Read More

New Coke is a formulation and a branding error that will live in infamy forever. People hate when you mess with their favourite brands. The tiniest change can make a big impact.  It’s a move that can be absolutely devastating if it’s wrong, but it’s also a move that can be extremely profitable if done… Read More

“Healthy alternative” is one of the most popular descriptive phrases circulating in North America today. Consumers are becoming more and more health conscious as the effects of years of poor eating habits are showing themselves all over the health care system. The North American food industry has had to make some big changes over the… Read More

Now that it looks like the Canadian Wheat Board’s single desk is about to be extinguished, it seems that the main stream media has turned its focus to the Canadian Dairy industry.  Is the CWB situation the same as the supply mananged dairy industry?  Should the Canadian dairy industry be in Gerry Ritz’s cross hairs next? … Read More

If the numbers don’t lie, organizations like Farmers Feed Cities and the agricultural community at large have a lot of work to do. According to a recent study by that organization, 97 percent of Ontario residents agree that farming is important to the future of the province yet only 41 percent of 18 to 34… Read More

The global demand for wheat is expected to double over the next forty years – and Canada can play an important role in meeting that demand. In addition to its growing prominence on the world stage, what makes wheat truly exciting is its significant potential for technology transformation – and Canadian agriculture has the opportunity… Read More

As a livestock producer, how many times have you heard, “We need to produce what the consumer wants.” That is a simple impactful statement but is not as easy as it sounds. What does the consumer really want in its beef products? Do we know? Does the consumer know? Market research is key to finding… Read More

At first glance, Patrick Moore resembles more CEO than ecologist, but give him a topic like the opposition to genetically modified crops, and you get all the emotion you’d expect from someone who helped found Greenpeace. Moores involvement with Greenpeace started in the late 1960’s in opposition to nuclear testing and the arms race and… Read More

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