As a livestock producer, how many times have you heard, “We need to produce what the consumer wants.” That is a simple impactful statement but is not as easy as it sounds. What does the consumer really want in its beef products? Do we know? Does the consumer know? Market research is key to finding… Read More

The Consumer Goods Forum has released a new report on the five trends that are impacting the global retail chain. The five trends were: Economy and Consumer Demand – the challenges of the global economy have significant potential impacts on the demand for goods like red meat. Corporate Responsibility – this includes environment and sustainability… Read More

Margins in the feedyard business are tighter than they have ever been in an extremely volatile market. Fuel is expensive, feed is expensive and the Canadian dollar is high. The beef industry is struggling to stay competitive. “Break even” is a term that holds more weight now than it has the industry’s history. With volatility… Read More

The road to economic recovery in Canada is delicate. Growth has been moderate at best, with events around the world adding to that fragility daily. European countries are dealing with high deficits and attempting to balance budgets under the pressure of a frustrated and angry population. In the U.S., the debt ceiling debate, the inability… Read More

Is the Canadian livestock industry still competitive? We hear this discussion at every conference and coffee shop we participate in. Chances are that we are too hard on ourselves as the industry has survived (relative term) with the drastically higher dollar and increased global competitiveness from South America and the United States. The more negative… Read More

By Rosie Templeton As a rancher, farmer, agvocate, Cattlemen’s Young Leader, and all-around agriculture enthusiast, I’m always looking for opportunities to share my passion. About a month ago, one of those great opportunities found me. A National Cattlemen’s Beef Association representative had been present at our Cattlemen’s Young Leaders Forum in April to speak about… Read More

A new single national agency for beef marketing, promotion and research is in the works for Canadian cattle producers. The new single agency comes as a result of a Canadian Beef Export Federation member vote to consolidate their operation with that of the Beef Information Centre (BIC) and the national beef checkoff agency. The merger… Read More

 

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