The fall of 2011 may prove to be one of the most profitable seasons that the cow-calf producer has seen since the beginning of the last decade. Feeder cattle prices have begun the feeder run in Western Canada on a very hot step. Some will say though that the rancher needs a series of these… Read More

As a livestock producer, how many times have you heard, “We need to produce what the consumer wants.” That is a simple impactful statement but is not as easy as it sounds. What does the consumer really want in its beef products? Do we know? Does the consumer know? Market research is key to finding… Read More

The Consumer Goods Forum has released a new report on the five trends that are impacting the global retail chain. The five trends were: Economy and Consumer Demand – the challenges of the global economy have significant potential impacts on the demand for goods like red meat. Corporate Responsibility – this includes environment and sustainability… Read More

  By Rosie Templeton A lot of buzz is being created in the blogging world this week over a recent article published by CNN. In their “Eatocracy” section of their website, the article, “Does 4-H desensitize kids to killing?” has elicited over 1300 comments, from both sides of the argument. Read the article here. It’s… Read More

By Teresa Falk Media outlets recently reported that Manitoba continues to have one of the lowest unemployment rates in Canada. Statistics Canada reported that Manitoba’s unemployment rate was 5.3 per cent in May, up slightly from 5.2 per cent the month prior. Meanwhile, the national rate is 7.4 per cent, the lowest level in more… Read More

By Rosie Templeton As a rancher, farmer, agvocate, Cattlemen’s Young Leader, and all-around agriculture enthusiast, I’m always looking for opportunities to share my passion. About a month ago, one of those great opportunities found me. A National Cattlemen’s Beef Association representative had been present at our Cattlemen’s Young Leaders Forum in April to speak about… Read More

A new single national agency for beef marketing, promotion and research is in the works for Canadian cattle producers. The new single agency comes as a result of a Canadian Beef Export Federation member vote to consolidate their operation with that of the Beef Information Centre (BIC) and the national beef checkoff agency. The merger… Read More