In the face of plant-based protein being all the rage, some may have also noticed a subtle but significant push for the continued celebration of meat. The rise of nose-to-tail feasts, carnivore-centric restaurants, and even a reality TV show that puts butchering skills to the test are a all a testament to humans’ continued love… Read More
On Labour Day Monday a turkey farm in Southern Alberta had to deal with trespassing animal activists attempting to bring media attention to the way turkeys are raised. About 30 protesters descended on to Jumbo Valley Colony by camping out along the wall in the turkey barn. The protestors demanded for the media to be… Read More
Egg just for breakfast? That’s a thing of the past, according to a new national campaign by the Egg Farmers of Canada. In its new marketing platform the organization has created a funny spin on why “it’s not weird” to have eggs for lunch or dinner. “We want to reframe the way Canadians think about… Read More
A new look is coming to the iconic Egg McMuffin. Starting in September, Canadians will start to see the Egg Quality Assurance (EQA) label show up on McDonald’s Canada advertisements as the company has paired with the Egg Farmers of Canada (EFC). According to the EFC, all EQA certified eggs have met the highest standards… Read More
The Chicken Farmers of Ontario (CFO) are prepping for the second year of its innovation award, and according to a news release, they have “millions of kilograms of chicken available for successful applicants.” The award is designed to help bring new Ontario chicken products to consumers’ plates. “Chicken continues to be the top choice for… Read More
Earlier this year, the Ontario Society for the Prevention of Cruelty to Animals (OSPCA) informed the government it would no longer be carrying out animal welfare law enforcement. The announcement has spurred the need for an overhaul of Ontario’s Ontario Animal Protection Act, but also left a gap between the current set up and the… Read More
If you decide to dine at KFC in Canada, a may notice a new label showing up on its products. Announced today, Chicken Farmers of Canada (CFC) will be partnering with KFC Canada to feature the “Raised by a Canadian Farmer” seal on food sold by the restaurant. CFC says the seal not only represents… Read More
A flock of chickens in the southeast corner of Manitoba has contracted a confirmed case of infectious laryngotracheitis (ILT), an acute herpes viral respiratory tract infection of chickens, turkeys, and pheasants, that may result in severe production losses and mortality as high as 85%. ILT is on the list of four notifiable diseases at the… Read More
Within a month of announcing its collaboration with the University of Saskatchewan, Canadian tech startup Transport Genie Ltd., is set to conduct field trials of its smart sensors in Switzerland. The company announced this week that it is working with Swiss-based integrated poultry company Prodavi SA. Starting in June, Transport Genie sensors will be installed… Read More
The Government of Canada is supporting the work of the Canadian Poultry Research Council (CPRC) with an $8.24 million contribution, provided under the Canadian Agricultural Partnership (CAP), and AgriScience Program Clusters. The financial backing will be in addition to $3.78 million invested by the poultry industry. Funds will go towards addressing threats to the poultry… Read More
Earlier this year, the Ontario Society for the Prevention of Cruelty to Animals (OSPCA) announced it would no longer carry out enforcement of Ontario’s animal welfare laws. The announcement has spurred Ontario’s government to evaluate how animal welfare enforcement is handled in the province and will shape new animal welfare legislation. As part of that… Read More
Turkey Farmers of Canada have launched a five-year advertising and PR campaign encouraging consumers to #ThinkTurkey (#PensezDindon). The campaign will focus on engaging primary meal planners to raise awareness of the benefits of turkey, drive year-round demand, and increase overall consumption and retail availability of the protein. Launched May 6, the campaign includes billboards, transit… Read More
Look for poultry producers to flock to Stratford, Ont., on November 4 and 5, 2020, for the newly-minted Canadian Poultry XPO. The new poultry industry tradeshow was announced today at the opening of the 2019 Canadian Dairy XPO by show founders Jordon and Donna Underhill, who will now bring the dairy showcase model to the… Read More
The federal government has earmarked nearly $4 billion in compensation in its next budget for those involved in the supply-managed sector. Now, dairy, chicken, and turkey groups are waiting for the specific details on how the money will be doled out. “What I see here in the budget is something that, where the government is… Read More
For generations, if you wanted protein in your diet, consumers would dive into a steak, pork tenderloin, or chicken breast. With the benefit of venture capital and technology several food innovators are pushing the envelope in the development of synthetic or cell-cultured proteins. It looks like a chicken breast, it tastes like a chicken breast… Read More