Jeff Simmons is the President of Elanco and he has truly made it his personal mission to educate the consumer on why technology is so critical to dealing with the 9 billion people problem in 2050. I had a RealAgriculture.com subscriber send me the link to the below video which is a very simple monologue… Read More

The topic of supply management has been raised in the news recently. A number of different media outlets have been examining the issues surrounding it and whether or not we would be better off with or without it. So far, all answers to those questions tend to depend what area you work in and whether… Read More

This is part two of my interview with the President and CEO of the Alberta Livestock Meat Agency (ALMA), Gordon Cove.  In this interview I asked questions provided to me by producers.  I gathered questions from Twitter and Agriville and asked them in no particular order to Mr. Cove.  I would suggest that many people at the… Read More

When an industry struggles financially, it becomes necessary to re-evaluate how business is done.  The beef industry has struggled since the discovery of BSE in 2003 and the pork industry has felt the financial pain from the H1N1 pandemic.  One solution being circulated in the coffee shops across the country is to make either of… Read More

I had a subscription to TIME magazine and I will be cancelling it based on the unfounded rhetoric the magazine has recently published. Writer Brian Walsh penned the cover story entitled, “The Real Cost of Cheap Food.” To say that this one sided article has raised the ire of the agricultural industry would be an… Read More

With the event of H1N1 poultry food safety has become a very popular topic amongst the general public not just agriculturalists.  At the International Livestock Congress in Calgary, I talked to Barbara Beane of KFC about how KFC is bringing innovative and new products to the marketplace. We also discussed how KFC manages food safety. Check out additional International… Read More

There is increased press and interest in the concept of “urban farms.” The preached benefits are community support, less fossil fuel use and the ever popular “its safer food.”Where I think we have crossed the line of common sense is that some cities in Ontario allow back yard chicken coops for urban egg production. People… Read More

Pigs are a host for the H1N1 virus, and yet while no pigs died directly because of the virus, it was called €œswine flu€ and the news story became focused on food safety. It sprung a lot of attention onto concentrated animal feeding operations (CAFO) as if the food supply is not safe anymore because… Read More