“There are no facts, only interpretations,” is a common quote I refer to from poet Friedrich Nietzsche. Modernizing the language, I take it as, “Facts don’t matter, only the perception.” The struggle for perception in food is at an all time high. I talked last month about A&W’s perception of what ‘Better Beef’ represents, despite… Read More

So, it seems we don’t just have an issue eating our horses, but also our hens. A recent article by Sarah Boesveld of the National Post, brought my attention back to a rather interesting consideration:  “the urban chicken movement.” You’ve heard of it, yes? The desire many urbanites have, to produce their own food? Well,… Read More

Online news feeds, morning programs and other sources in North America are airing some version of this headline: “Egg yolks are as bad for you as cigarettes”. Dr. David Spence and colleagues from the University of Western Ontario in Canada conducted this research. The results state that eating egg yolks accelerates placquing of arteries in a… Read More

Only days ago it was Canada Day; a day to celebrate our country and embrace all things Canadian. Some think of poutine, but I, and the thousands of other dairy and poultry farms, celebrate our truly Canadian supply management system. It’s how I feed my family, how I feed my country and how I help… Read More

Do you eat as much meat as you used to?  Many people in North America do say no, yet the the US still eats the second highest amount of meat per capita in the world according to the Economist.   The average American consumers 276 pounds of meat per year while Personally I still love… Read More

Jeff Simmons is the President of Elanco and he has truly made it his personal mission to educate the consumer on why technology is so critical to dealing with the 9 billion people problem in 2050. I had a RealAgriculture.com subscriber send me the link to the below video which is a very simple monologue… Read More

The topic of supply management has been raised in the news recently. A number of different media outlets have been examining the issues surrounding it and whether or not we would be better off with or without it. So far, all answers to those questions tend to depend what area you work in and whether… Read More

When an industry struggles financially, it becomes necessary to re-evaluate how business is done.  The beef industry has struggled since the discovery of BSE in 2003 and the pork industry has felt the financial pain from the H1N1 pandemic.  One solution being circulated in the coffee shops across the country is to make either of… Read More