Canada and Mexico have taken the issue of country of origin labelling (COOL) to the World Trade Organization (WTO).  We are basically one year into the implementation of COOL and the financial impact is severe.  The impact on the Canada and Mexico livestock markets has been very hurtful. The interesting thing that I found at… Read More

To me there is no better eating experience than eating beef.  Dave Zino is the Executive Chef with the NCBA and is responsible for spreading the word about cooking beef.  Dave travels North America educating and making sure that people understand the true beef eating experience.  The NCBA and the Beef Information Center both strive… Read More

Larry Hicks is the founder of CattleHedging.com and specializes in helping clients manage risk in Canada and the United States.  The cattle market has been just as viscous as any other market in agricultural commodities.  Larry has always been a proponent for making sure that customers protect their equity and assets and reduce the amount… Read More

In the United States the NCBA does a lot of work to make sure the consumer really understands the cooking process of beef.  The NCBA booth was full of cookbooks and other how to’s to make sure everyone enjoys the beef eating experience. I talked to Steve Leigh, a technician with the NCBA about how… Read More

After being in San Antonio for a couple days I have seen many shapes and sizes of cowboy hats.  I’ve been wondering why some people buy one and not another.  I asked several people on the tradeshow floor and most said that stetson is the hat leader.  I went to the Stetson booth to talk… Read More