Ah, branding … set to coincide perfectly with the start of the wedding season. As if the blindingly white legs of a farmer in a skirt aren’t nearly distracting enough, they must also be embellished with bruises. We held our branding on the last weekend of May, and I’m still thinking about pain mitigation for… Read More

It’s great to see farm groups take a public position. Their members want to hear from them, and increasingly, so does the public, especially when these groups are represented by real farmers. Even better yet is when a farm group’s concerns mesh with the public’s understanding of the status quo – such as border crossing… Read More

I’m all for peaceful protests. Say it loud, say it proud, whatever you need to get off your chest, please do. And it’s with this spirit that I propose we have a march to promote marching against real problems in our society — children living in poverty and suffering from hunger even as a growing… Read More

Just when you thought things couldn’t get any weirder… A new, free app for Androids and iPhones has been launched. The app, christened “Buycott,” and developed by Buycott Inc. (an overwhelming amount of creativity, I know), allows users to join a number of campaigns of their choice and make purchase decisions based on the “campaign… Read More

I saw a placard earlier this year around the University of Guelph declaring food is a right. Well, if that’s the case, then those who produce food better have rights too, rights that are shared with the public, clearly understood and widely accepted. A step in that direction takes place May 14, 2013, at the… Read More

We should all steal a page from Pulse Canada’s inventive approach to market expansions. The organization’s new Meal Planning for 9 Billion People video campaign pushes just about every button imaginable. First, the positioning. It sounds elementary, but feeding the world with meals as Pulse Canada suggests rather than simple saying “food” is brilliant. It… Read More

 

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