What is an authentic conversation, and why is it important we focus on having them with consumers at this point in time? Crystal Mackay of Loft32 says that an authentic conversation is focused around the point that we are all real people — no matter our position, job title, or industry. Even more importantly, it’s… Read More

Let’s face it — the prairies are no stranger to winds. However, Wednesday’s wind events have wreaked some intense havoc across southern Alberta and southern Saskatchewan, and the pressure system is expected to continue heading east. This isn’t just a matter of 20 km/hr winds — many areas have experienced 80 km/hr and up winds,… Read More

It’s that time of the year where we are through the rush and excitement of the holiday season, and things to look forward may seem few and far between. The “winter blues” are very real. The days can be cold and the hours of daylight are short. If you’re looking for some validation for things… Read More

December is often a time for reflection of the past year; then January rolls around, and our focus shifts to the upcoming 12 months. For us farmers, it means planning for the growing season. However, we belong to an industry that has so many moving parts and, after all, we all have different  goals for… Read More