Not all concepts exhibited at Agritechnica make it to commercialization. Instead of moving an individual piece of equipment forward, it’s usually a concept that clicks, is picked up by engineers, and moves forward. For Wes Lefroy, agricultural analyst with RaboResearch Food & Agribusiness — Australia and New Zealand, one of the most interesting aspects of… Read More

Ag Growth International Inc. is making a minority equity investment of US$15 million in Farmobile, Inc. Farmobile, headquartered in Leawood, Kansas, is an independent agriculture technology company, providing hardware and software services for the real-time collection, organization, analysis, and storage of farm data. The Farmobile device collects and streams real-time, geo-tagged agronomic and machine data… Read More

What will agronomy look like five or ten years from now? Will drones and automation have replaced agronomists and field walks? There’s no denying that technology definitely plays a larger role in his job than it used to, says Shane Thomas, agronomist with Yara Canada. From field mapping software, to variable rate capabilities, NDVI readings,… Read More

AgJunction Inc. is bringing autosteer to smaller farms and older tractors that have difficultly accessing the advanced guidance precision agriculture application. At the National Farm Machinery Show at Louisville, Kentucky, earlier this month, AgJunction launched the Wheelman Pro and Wheelman Flex — simple, affordable autosteering systems powered by the Whirl app. In this interview, AgJunction chief marketing officer Jeff Morris notes… Read More

Many situations have two scenarios: one where a problem is looking for a technology, or the other where technology exists and is looking for a problem to solve. In the case of farming, often it’s the problem that comes first, but when it comes to autonomy, the technology has been leaps and bounds ahead of… Read More

Less than two years after unveiling an autonomous concept tractor, Case IH has announced it will begin testing autonomous technology in-field. The pilot program, according to Brad Lukac director, autonomous vehicles for CASE IH, is about trying to understand customer usability, and what value proposition such technologies offer, all while gaining valuable customer feedback. The program… Read More

Precision agriculture counts on not only data collection, but also on data management as well. And while a new survey of 700 farmers across Canada shows most producers are indeed gathering agronomic data electronically, many are not yet using that data for management purposes. The survey, which took place over three weeks in November and… Read More

Farmers and ranchers have always been interested in technology, especially if it enhances profitability. The rate of change of products and services coming to market is extremely fast. Silicon Valley and traditional agriculture businesses such as John Deere and Bayer are all trying to establish their footholds in the future of digital farming. At the… Read More