Perhaps a somewhat surprising candidate for enhancing telecommunications, John Deere is currently running a prototype in Brazil that is giving remote and rural farmers the opportunity to use equipment and technology to its fullest. “This is a first try to get real, good connectivity, and 5G technology, and with broadband,” says Johannes Bosch, in the… Read More

Not all concepts exhibited at Agritechnica make it to commercialization. Instead of moving an individual piece of equipment forward, it’s usually a concept that clicks, is picked up by engineers, and moves forward. For Wes Lefroy, agricultural analyst with RaboResearch Food & Agribusiness — Australia and New Zealand, one of the most interesting aspects of… Read More

Nutrien Ag Solutions’ digital portal gives its customers everything they need — from agronomic data and support to account data — to make timely decisions throughout the growing season at the touch of a finger. In this interview at the recent Farm Progress Show at Decatur, Illinois, Nutrien’s digital vice president Sol Goldfarb explains new… Read More

Ag Growth International Inc. is making a minority equity investment of US$15 million in Farmobile, Inc. Farmobile, headquartered in Leawood, Kansas, is an independent agriculture technology company, providing hardware and software services for the real-time collection, organization, analysis, and storage of farm data. The Farmobile device collects and streams real-time, geo-tagged agronomic and machine data… Read More

Within a month of announcing its collaboration with the University of Saskatchewan, Canadian tech startup Transport Genie Ltd., is set to conduct field trials of its smart sensors in Switzerland. The company announced this week that it is working with Swiss-based integrated poultry company Prodavi SA. Starting in June, Transport Genie sensors will be installed… Read More

Nobody likes counting soybean plants to determine whether a field needs to be replanted. It’s never fun, but it’s now easier thanks to the Bean Cam phone app. On this episode of the RealAgriculture Soybean School, University of Wisconsin-Madison soybean extension specialist Shawn Conley explains how growers can use the app to do quick and… Read More

What will agronomy look like five or ten years from now? Will drones and automation have replaced agronomists and field walks? There’s no denying that technology definitely plays a larger role in his job than it used to, says Shane Thomas, agronomist with Yara Canada. From field mapping software, to variable rate capabilities, NDVI readings,… Read More

Farmers who use Trimble have a new option to connect their farm. The company announced its new entry-level software dubbed Farmer Core, which enables farmers to connect to all aspects of the farm operation by computer or phone. The program uses the company’s new AutoSync that automatically syncs guidance lines, field names, boundaries, landmarks, and… Read More

Producers’ growing frustration over giving away valuable electronic production data has led a Guelph-based company to try to stop the bleeding with a new technology called mPowered. The technology is a blockchain-driven platform that lead developer Joel Sotomayor says will let farmers put crop, livestock, and environmental data in what he calls an “online vault”… Read More

Viterra wants to make sure producers don’t miss another opportunity to market their grain when they want to – even if you’re at the lake, and the lake is in Arizona. The company is launching its suite of online contracting options through its portal “myViterra.” According to the news release, customers can use their accounts… Read More

When we think about cyber hacking, things like election tampering or credit card theft likely come to mind. A recent U.S. Department of Homeland Security report, however, focused on the very real threat of breaches and hacking of precision agriculture data. As tough as it has been for some to even conceptualize what data being… Read More

What if you could just point your phone at a weed and the phone would tell you what you were looking at? At one time it was a huge breakthrough to be able to take a picture of a weed and send a text message to an agronomist. It still is in fact, but sometimes… Read More

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