More Canadian farmers believe that the need for improved profitability will prompt them to use field data management software in the future — and nearly one-quarter of non-users and current users say they are likely to adopt new software in the next three years. These are among the findings from Stratus Ag Research, in its… Read More

In another move towards automation, Claas has unveiled a system for automatic steering of cultivators in row crops. The Culti Cam uses a high-resolution camera to detect rows, and then adjusts the position of the implement, centring it between rows, independent from the tractor’s steering. Using colour and 3D surface information, Claas says the camera software… Read More

Better cow comfort can deliver a host of benefits for both the animal and the milk tank. Improving overall cow health, increasing cow longevity, and putting more milk in the tank are all byproducts of cow comfort. Dairy equipment suppliers are also focusing on the growing impact of heat stress, and French manufacturer Bioret Agri… Read More

It only makes sense to apply fertilizer where it’s needed, and only where it’s needed. For a long time, agricultural machinery and technology companies have focused on achieving this goal, including German company Fritzmeier Umwelttechnik. The company’s technology, called the ISARIA Crop Sensor, uses four different wavelengths delivered with LEDs and up to 2000 measurement values per… Read More

Marketing and farming go hand in hand, says UK communications specialist Simon Haley. In a swing through Ontario that starts later this week, he’ll be urging farmers to use their intrinsic marketing skills to get back in touch with consumers. “Farming is where marketing started,” says Haley. But over the years – as nations became… Read More

After unveiling its autonomous field work platform last summer, Saskatchewan-based DOT Technology Corp has opened up a program for potential customers to reserve spots in the production line for the machine. The sister company to SeedMaster sent an email to prospective purchasers this week, explaining how to get in line to buy the U-shaped robot…. Read More

If there’s a consistent theme across new agriculture technology over the last few years it’s automation. From driverless tractors, to spot-spraying drones, automation is advancing quickly within the farming sector and for very good reasons. Automation is best suited to replacing repetitive or labour-intensive tasks. It’s also a great fit for when precision matters —… Read More

Players are going to start dropping out of the race to be the dominant farm data platform sooner than later, says a cropping systems economist who focuses on farm data analytics at Kansas State University. Right now there are still dozens, maybe hundreds, of participants, with agronomy companies, equipment manufacturers, seed and chemical companies, tech… Read More

While there are several aspects of farming that are part art, part science, the science part is becoming increasingly easier to measure, manage, and compare. While research has always been a driving force of agronomic decisions, we’re just now starting to see how in-field information can shape decisions, on-the-go. That’s made possible by company’s such… Read More

Slow and inconsistent internet accessibility is a major problem in many rural areas. It’s a competitive disadvantage for farmers, ranchers and rural businesses who generally have no choice but to settle for slower, more expensive internet than people living in urban areas. Traditional internet service providers, unless they’re regulated or funded by government, see little… Read More

Kinze has traditionally relied on suppliers to provide electronic interface and monitors for its planters, but that all changes with the introduction of the company’s new Blue Vantage monitoring system. Kinze launched the monitor as well as the new Blue Drive row unit electric drive last week at the National Farm Machinery Show in Louisville,… Read More

Less than two years after unveiling an autonomous concept tractor, Case IH has announced it will begin testing autonomous technology in-field. The pilot program, according to Brad Lukac director, autonomous vehicles for CASE IH, is about trying to understand customer usability, and what value proposition such technologies offer, all while gaining valuable customer feedback. The program… Read More

Anyone who has tried to follow directions on a maintenance or repair call via telephone knows how frustrating it can be. Machines are complicated, and, in times of stress, verbal communication isn’t always easy. Amazone’s new SmartService 4.0 is looking to change the way we train and interact with service specialists, as we find out… Read More

 

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