Category: Social Media

Celebrating a Year of #farm365

At 2:03am, January 1st, 2015, Andrew Campbell tweeted a photo of a newborn calf on his family’s dairy farm in southwestern Ontario, kicking off a year of highs and lows posting farm photos on social media every day with the #farm365 hashtag. The project’s goal was to shed more light on the daily happenings on a… Read more »

A Growing Season in 11 Minutes: The Schultz’ Family Farm’s 2014 Growing Season

What do you get when you combine footage from a GoPro, UAV, time-lapse camera, smartphone, with film editing software and a fantastic soundtrack? You get the video below — an entire growing season, from seed treating, to growth stages, to harvest — in about 11 minutes. Alberta farmer Jay Schultz (@WheatlanderJay) and his family have… Read more »

FCC Launches Social Media Campaign to Get Injured Farmers #BackToAg

Farm Credit Canada, along with the Rick Hansen Foundation and Canadian Agricultural Safety Association (CASA), have launched #BackToAg – a social media campaign to help raise money for a new program that helps get injured farmers back to doing what they love best. From May 29 to June 13, Farm Credit Canada, Rick Hansen Foundation,… Read more »

The Corporation Conundrum: Why Consumers Hate Monsanto, But Love Their iPhones

On a warm evening last summer, I sat around a backyard barbeque with a number of people my wife works with. This group tends to be quite removed from the farm, naturally because many of them were raised in the city, and now live and work there as well. When discussing where the delicious watermelon… Read more »

The Launch of MyNewHolland.com – A New Global Virtual Online Community

This week New Holland launched a global customer community platform to provide collaboration, discussions and offer premium services.  The new site is MyNewHolland.com, and is now live.  Setting up an account appears to be quite easy and it will be very interesting to see how farmers end up using the site over the next couple… Read more »

Apps for the Barn: A List of New or Notable Livestock Apps

Apps continue to grow and evolve in all aspects of agriculture, with crop commodities eons ahead of their livestock counterparts. Discussions are no longer bound by the confines of a physical community, with information being shared on Twitter, Google+ (check out #cattle and the Cattle Community for a taste of each), Facebook, Instagram and others. If you’re reading… Read more »

Apps for the Field: A Quick List of New and Notable Apps

From the very simple, to the GPS-reference, cloud-shared, multi-user type, the number of made-for-agriculture apps grows each month. If you’ve got a current smartphone or tablet, you’re set to begin incorporating these handy time savers and data-management tools into your farm. If you’re somewhat overwhelmed by the technology, fear not. Some apps are really just… Read more »

Borlaug 100: What Will Your Agriculture Legacy Be?

100 years ago, Norman Borlaug was born. An American scientist and researcher, Borlaug won the Noble Peace Prize in 1970 for his lifetime of work aimed at feeding the hungry through advancements in agriculture. Today, dubbed AgDay in the U.S., Borlaug will be honoured with a statue unveiled in the nation’s capitol, and research organizations… Read more »

Ag Literacy Starts in the Home Room

It’s March and I can almost taste spring. Certainly the thermometer around here isn’t part of that – but the slightly longer days and that first day of spring marked on the calendar for later this month – has me longing for it. Dream with me of those warm spring nights in the field filling… Read more »

This Week on RealAg — The January 10th Edition

While many of us industry types were getting back into routine this week, the bad weather hangover in Ontario was still raging. Our own Shaun Haney got hung up in Las Vegas while trying to get to the Southwest Agricultural Conference (SWAC), and even Bern Tobin, our Ontario field editor missed the first day do… Read more »

How Social Media is Extending Extension

Just a few years ago, Dave Hooker, professor at University of Guelph-Ridgetown Campus, started a Twitter account as @CropDoc2. Like many, however, it sort of was just there and he didn’t do much with it. Then, at the urging of a colleague, Hooker started Tweeting, asking questions, pushing out research findings and started a true… Read more »

Farmers Adopting Technology Rapidly To Remain Competitive

For many years people thought of farmers as being less intelligent than the general population. How many times did we see the picture of the farmer with the straw hat and dirty overalls, such poor fashion sense that he couldn’t be as intelligent as the more sophisticated urban folk. Today’s farmer is proving everyone wrong… Read more »

The Futility of Demanding Respect

I recently watched a movie about two journalists who wrote for competing papers during the holiday season. As it was long before social media, the journalists received handwritten letters of thanks or disagreement. It struck me then, that our technology has evolved at a pace that our expressions of gratitude maybe can’t keep up with…. Read more »

Canada Beef Inc Partners with CCMA in search of Canada’s Biggest Country Music Fan

Canada Beef Inc (@CanadianBeef) and the Canadian Country Music Association (@CCMAofficial) announced in a “Tweet Release” tonight that they have partnered in  search of Canada’s Biggest Country Music Fan. “Canadian agriculture and country music go hand in hand,” says Heather Travis, Director, Public Relations & Marketing Communications, Canada Beef Inc., “so this is a great opportunity to partner… Read more »

Nothing to Hide? Then Join the Conversation and be Transparent About Technology

Editor’s note: This is Owen Roberts’ Real Talk, Real Action column. Each week, Owen will offer his insight into how farmers and the agricultural industry can participate in the rural- and ag-related discussions going on around them. Contact Owen at [email protected] or on Twitter at @TheUrbanCowboy. Transparency – that is, being forthright, ethical and proactive… Read more »