Marketing and farming go hand in hand, says UK communications specialist Simon Haley. In a swing through Ontario that starts later this week, he’ll be urging farmers to use their intrinsic marketing skills to get back in touch with consumers. “Farming is where marketing started,” says Haley. But over the years – as nations became… Read More

At 2:03am, January 1st, 2015, Andrew Campbell tweeted a photo of a newborn calf on his family’s dairy farm in southwestern Ontario, kicking off a year of highs and lows posting farm photos on social media every day with the #farm365 hashtag. The project’s goal was to shed more light on the daily happenings on a… Read More

Apps continue to grow and evolve in all aspects of agriculture, with crop commodities eons ahead of their livestock counterparts. Discussions are no longer bound by the confines of a physical community, with information being shared on Twitter, Google+ (check out #cattle and the Cattle Community for a taste of each), Facebook, Instagram and others. If you’re reading… Read More

From the very simple, to the GPS-reference, cloud-shared, multi-user type, the number of made-for-agriculture apps grows each month. If you’ve got a current smartphone or tablet, you’re set to begin incorporating these handy time savers and data-management tools into your farm. If you’re somewhat overwhelmed by the technology, fear not. Some apps are really just… Read More

100 years ago, Norman Borlaug was born. An American scientist and researcher, Borlaug won the Noble Peace Prize in 1970 for his lifetime of work aimed at feeding the hungry through advancements in agriculture. Today, dubbed AgDay in the U.S., Borlaug will be honoured with a statue unveiled in the nation’s capitol, and research organizations… Read More

It’s March and I can almost taste spring. Certainly the thermometer around here isn’t part of that – but the slightly longer days and that first day of spring marked on the calendar for later this month – has me longing for it. Dream with me of those warm spring nights in the field filling… Read More

While many of us industry types were getting back into routine this week, the bad weather hangover in Ontario was still raging. Our own Shaun Haney got hung up in Las Vegas while trying to get to the Southwest Agricultural Conference (SWAC), and even Bern Tobin, our Ontario field editor missed the first day do… Read More

Just a few years ago, Dave Hooker, professor at University of Guelph-Ridgetown Campus, started a Twitter account as @CropDoc2. Like many, however, it sort of was just there and he didn’t do much with it. Then, at the urging of a colleague, Hooker started Tweeting, asking questions, pushing out research findings and started a true… Read More