Psychological boundaries are determined by social interactions and experiences. So what role does this play in your career? Dr. Cami Ryan, a social scientist, says her journey to leadership was only possible because of her ability to overcome the doubt placed on early in her career. Through that lens, she has studied how social media… Read More
Category: Social Media
How did one tweet change an entire conversation surrounding butter in this country? What role did social media play in this thing called #buttergate? What can we, as an industry, learn from one consumer-facing issue that literally went around the world? Guest host Lyndsey Smith is joined by digital media strategist Christina Crowley-Arklie for today’s… Read More
Perceptions can be tough to overcome, especially when seeing is believing. A farmer from South Australia, John Gladigau, had some urban dwellers come visit the farm recently, and 4-year old Arcadia went for a tractor ride. Soon, she asked, “Why is it that adult girls don’t get to drive tractors and adult boys do?” Gladigau… Read More
Andy Pasztor, a grain and vegetable farmer in southwestern Ontario got a rather large nod from a big green and yellow machine recently. Pasztor, @apasztor82 on Twitter, has built a reputation for doing a rather thorough job cleaning and caring for equipment, so much so that he’s got his own hashtag for it — #AndyClean “I… Read More
The Grain Farmers of Ontario (GFO) has launched a social media, radio, and television campaign to bring awareness to the plight of grain farmers during the COVID-19 pandemic. The ad calls out Prime Minister Justin Trudeau and the Canadian government for not doing enough for farmers, in comparison to what U.S. President Donald Trump has… Read More
Using 280 words to say what you feel about a certain subject, or to describe what’s going on at your farm operation, is a thing of the past according to one keynote speaker at the Prairie Cereals Summit. Jordyn Prior, an essay contest winner, says she’s seen a shift in which social media platforms consumers… Read More
AGvisorPRO, a global platform that connects farmers to experienced ag experts, launched this week in Ag in Motion. Currently offering access to roughly 50 advisors, the platform enables users to connect via audio, video, or text, with photo-sharing capabilities. It also saves the connection for future reference. “AGvisorPRO is basically the ‘Uberization’ of knowledge and… Read More
During TechTourLIVE this year, the audience got a special treat when the tour stopped at Regina, Sask. RCMP Supt. Kevin Kunetzki was a featured guest at the event and on RealAg Radio to talk about rural crime and the new safety network program being piloted in southern Saskatchewan. According to Kunetzki, there has been an increase… Read More
We all like to believe we are independent thinkers, but the beliefs of most people often align with one team or another. Tamar Haspel does not have a team. She is a columnist for the Washington Post and, along with her husband, has an oyster farm on Cape Cod. If you follow her on Twitter… Read More
When it comes to connecting with other farmers and researchers, there’s no substitute for being there. Just consider attendance at events such as Crop Connect in Manitoba or Canada’s Outdoor Farm Show in Ontario, and that’s clear. But when producers can’t physically be at an event because they’re tied up with their herd, they can… Read More
Marketing and farming go hand in hand, says UK communications specialist Simon Haley. In a swing through Ontario that starts later this week, he’ll be urging farmers to use their intrinsic marketing skills to get back in touch with consumers. “Farming is where marketing started,” says Haley. But over the years – as nations became… Read More
At 2:03am, January 1st, 2015, Andrew Campbell tweeted a photo of a newborn calf on his family’s dairy farm in southwestern Ontario, kicking off a year of highs and lows posting farm photos on social media every day with the #farm365 hashtag. The project’s goal was to shed more light on the daily happenings on a… Read More
What do you get when you combine footage from a GoPro, UAV, time-lapse camera, smartphone, with film editing software and a fantastic soundtrack? You get the video below — an entire growing season, from seed treating, to growth stages, to harvest — in about 11 minutes. Alberta farmer Jay Schultz (@WheatlanderJay) and his family have… Read More
Farm Credit Canada, along with the Rick Hansen Foundation and Canadian Agricultural Safety Association (CASA), have launched #BackToAg – a social media campaign to help raise money for a new program that helps get injured farmers back to doing what they love best. From May 29 to June 13, Farm Credit Canada, Rick Hansen Foundation,… Read More
On a warm evening last summer, I sat around a backyard barbeque with a number of people my wife works with. This group tends to be quite removed from the farm, naturally because many of them were raised in the city, and now live and work there as well. When discussing where the delicious watermelon… Read More