Category: ILC2011

What Does the Consumer Really Want? – Theresa Dietrich

As a livestock producer, how many times have you heard, “We need to produce what the consumer wants.” That is a simple impactful statement but is not as easy as it sounds. What does the consumer really want in its beef products? Do we know? Does the consumer know? Market research is key to finding… Read more »

Five Retail Trends Affecting the Beef Industry – Jeff Doucette

The Consumer Goods Forum has released a new report on the five trends that are impacting the global retail chain. The five trends were: Economy and Consumer Demand – the challenges of the global economy have significant potential impacts on the demand for goods like red meat. Corporate Responsibility – this includes environment and sustainability… Read more »

Fixing the Current Beef Industry Model in North America – Bill Helming

Margins in the feedyard business are tighter than they have ever been in an extremely volatile market. Fuel is expensive, feed is expensive and the Canadian dollar is high. The beef industry is struggling to stay competitive. “Break even” is a term that holds more weight now than it has the industry’s history. With volatility… Read more »

Innovation Finds a Home in Alberta – Dr. Stan Blade

Where are we headed in agriculture? What does the future hold for biotechnology and food production? Where will the next big innovations in these areas come from? Dr Stan Blade hopes those innovations will come from in Alberta. Dr. Blade is the CEO of Alberta Innovates – Bio Solutions. They help companies working on research… Read more »