I am intrigued by neat and cool ideas. While at the Farm Progress Show in Regina, I encountered a really interesting simple marketing concept that gives farmers the opportunity to evaluate machinery more accurately. Versatile is traveling across North America on the Versatile Power Drive 2010.  Essentially this is an opportunity for farmers and ranchers… Read More

As you all know the debate around food safety continues to rage on.  As we have discussed on this site before, the debate many times comes down to the discussion around combating the theory by many consumers that organic food is more healthy and better for the environment.  What we see on tv is people… Read More

As a futurist Bob Treadway spends a lot of time thinking about the future. Some people ponder the past and analyze why things happened while Bob tries to consider and analyze what is going to happen in the future.  The debate on the future of agriculture is an ongoing discussion and many have differing opinions…. Read More

By Shaun Haney With the advancing average age of the North American farmer we have a critical situation at hand.   We need to get more young people in the business of farming.   Now I am not talking about getting more young people into the ag-industry.  I am talking about getting them on the… Read More

I have always considered farmers to be a very innovative group.  I mean think about those episodes of the Prairie Farm report that showed a guy converting a truck into a high clearance sprayer and it also could be used to mow the grass when needed. This week I spent some time at the Innovative… Read More

Canada and Mexico have taken the issue of country of origin labelling (COOL) to the World Trade Organization (WTO).  We are basically one year into the implementation of COOL and the financial impact is severe.  The impact on the Canada and Mexico livestock markets has been very hurtful. The interesting thing that I found at… Read More

To me there is no better eating experience than eating beef.  Dave Zino is the Executive Chef with the NCBA and is responsible for spreading the word about cooking beef.  Dave travels North America educating and making sure that people understand the true beef eating experience.  The NCBA and the Beef Information Center both strive… Read More

Larry Hicks is the founder of CattleHedging.com and specializes in helping clients manage risk in Canada and the United States.  The cattle market has been just as viscous as any other market in agricultural commodities.  Larry has always been a proponent for making sure that customers protect their equity and assets and reduce the amount… Read More

In the United States the NCBA does a lot of work to make sure the consumer really understands the cooking process of beef.  The NCBA booth was full of cookbooks and other how to’s to make sure everyone enjoys the beef eating experience. I talked to Steve Leigh, a technician with the NCBA about how… Read More

After being in San Antonio for a couple days I have seen many shapes and sizes of cowboy hats.  I’ve been wondering why some people buy one and not another.  I asked several people on the tradeshow floor and most said that stetson is the hat leader.  I went to the Stetson booth to talk… Read More