MCOOL has become a reality for the US, Canadian and beef industry.  Sometimes it is beneficial to better understand an issue or situation by stepping back and examining how we got here.  I asked Dennis Laycraft of the Canadian Cattleman’s Association at the International Livestock Congress to provide me with a history of the MCOOL legislation and what could… Read More

Yesterday, Rick Cassson, MP Lethbridge hosted Federal Agricultural Minister, Gerry Ritz in Lethbridge.  On top of serving at the Farm Credit Canada Breakfast at Ag Expo and meeting with a farmer round table, Ritz also announced 15.5 million in funding for the Canadian Triticale Biorefiniery Initiative. I participated in the farmer round table where all twenty of the… Read More

Last week there was a very unique joint venture formed that will provide additional genetics to the Western Canadian market place.  Alliance Seed Corporation is a new seed company formed by Parrish & Heimbecker, Patterson Grain and several inland terminals in Saskatchewan.  As Dale mentions in the video, the new company will be focusing in… Read More

The final speaker of the day at the Tiffin Conference in Lethbridge was Melanie Mainquist of Cargill Meat Solutions in Guelph. Melanie spoke about the real beef consumer, a fictitious character named Zoe. Zoe is not unusual or weird, she is real for the majority of female consumers. She eats beef once to twice a… Read More

At the Tiffin Conference in Lethbridge yesterday, Rick Paskal, Chairman of Canada Gold Beef discussed the need and benefits of a truly Canadian branded beef product. Rick passionately told the crowd how Canada Gold is trying to change the way money is distributed through the value chain. The key point being to make sure that… Read More

 

Register for a RealAgriculture account to manage your Shortcut menu instead of the default.

Register