It wasn’t so long ago that U.S. magazines and television were littered with milk moustache advertising touting the benefits of drinking milk poured from those handy gallon jugs. But the days of generic advertising for the commodity have now been replaced by a combination of partnerships, innovation, and building public trust, explains Tom Gallagher, CEO… Read More

Although we live in a different country, Canadians are closely following the real-life theatre that is the U.S. presidential election. “You guys have as much at stake as we do,” said Stu Ellis, only half-joking, when asked if he’d be willing to do an interview on the election for a Canadian farm audience at the Farm… Read More

U.S. Agriculture Secretary Tom Vilsack declared on Friday afternoon that “effective immediately” the U.S. Department of Agriculture would not be enforcing country of origin labeling rules for beef and pork. It’s been over seven years since American packers were forced to segregate Canadian animals and meat. How quickly can they go back to operating how they… Read More

After 13-plus years of opposition — the last seven of those in legal and trade disputes, Canadian livestock producers and their organizations are celebrating the end of U.S. country of origin labeling legislation for beef and pork today. Both the U.S. House and Senate voted in favour of the omnibus appropriations bill that includes text… Read More

Update Dec 18, 2015: Both the U.S. House and Senate voted in favour of the legislation, including the text to repeal COOL, on Friday. The bill now heads to the White House for President Obama’s approval. With retaliation from Canada and Mexico looming, the U.S. government took a step late Tuesday toward repealing its mandatory country… Read More

Canada’s fight against U.S. country of origin labeling rules for meat highlights an inconsistency in the Canadian position on the treatment of foreign agricultural products, say two organizations representing American wheat growers and industry. U.S. Wheat Associates and the National Association of Wheat Growers sent a letter to Canadian Agriculture Minister Gerry Ritz and International Trade… Read More

When Canada’s agriculture and trade ministers — as everybody expected following the World Trade Organization’s latest ruling against U.S. country of origin labeling — promised to retaliate unless the labeling rules are repealed, virtually all Canadian livestock producer groups and provincial governments who benefit from cross-border cattle and hog trade applauded the federal government’s swift action. With one… Read More

Update on May 20th: The U.S. House Agriculture Committee, as expected, approved Chair Michael Conoway’s bill to repeal COOL on Wednesday morning by a vote of 38-6. It’s expected the entire House will vote on it in early June. The final ruling from the World Trade Organization against U.S. mandatory country of origin labeling and the threat… Read More

The World Trade Organization has once again sided with Canada and Mexico, as the WTO Appellate Body published a fourth and final ruling on U.S. country of origin labeling rules today. The appeal panel decision affirmed earlier rulings saying COOL illegally discriminates against foreign livestock (read the report and findings here). “The United States has used and… Read More

When it comes to supply management, it looks like the showdown between Canada and the rest of the world is reaching another tipping point. But those strange bedfellows, Ontario and Quebec, aren’t going to take it lying down. Late last week the U.S., with its insatiable appetite for accessing Canadian supply-managed markets, said Canada won’t… Read More

Just weeks before the World Trade Organization rules on the U.S. government’s final appeal to maintain mandatory country of origin labeling (COOL) rules, the U.S. Department of Agriculture issued a report to the House and Senate agriculture committees on Friday saying the meat labeling laws have little, if any, measurable economic benefit. The USDA’s economic analysis of… Read More

 

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