The co-chairs of the Canadian Beef Industry Conference were beaming on Thursday, as the inaugural beef industry event wrapped up in Calgary. With the theme “Putting It Together…,” the conference brought together the Canadian Cattlemen’s Association, the Beef Cattle Research Council, Canada Beef and the Canadian Beef Breeds Council, along with hundreds of beef producers… Read More
Search Results for: Earls
It’s Food Day Canada, and who doesn’t love the excuse to celebrate the great food cultivated in this country? The annual celebration was started by Anita Stweart, food laureate at the University of Guelph. “For years, I’ve cajoled and coached people to cook like a Canadian, now it’s time to shop like a Canadian,” Stewart said… Read More
Marketing has never really been about honesty. It has always been about selling dreams and fantasies of a life you want to lead. Whether it be smoother cigarettes, faster cars, more absorbent diapers or even healthier food. Connecting the consumer to this happiness involves confirming someone’s existing biases or promising them that their purchase leads to… Read More
It’s wet in parts of Western Canada, while crops would welcome rain in much of southern Ontario. We get into some of the disease issues popping up in the west, and the impact of not enough moisture in the east. What can be done to prevent farmers being left unpaid for grain they’ve delivered, as… Read More
On Wednesday, McDonald’s announced the completion of its Verified Sustainable Beef (VSB) Pilot, and handed the results — and recommendations — to the Canadian Roundtable for Sustainable Beef (CRSB). “It’s a really exciting day to talk about the accomplishment over the last year and a half that McDonald’s has been doing the pilot project here in Canada,” said… Read More
Last week, Eric Micheels, assistant professor in the Agricultural and Resource Economics department at the University of Saskatchewan, tweeted a link to his newly-minted dissertation, entitled Market Orientation in Production Agriculture: Measurement, Relationships and Implications. Now, normally, the word “dissertation” would do little to pique my interest, but Micheels has been vocal through the Earls debacle, and… Read More
Team success hinges on all members adhering to a credo embedded deep in their psyche. You know some of them: There’s no “I” in team; one dream, one team; we are family, and so on. Pork producer Vincent Breton is a believer in that team mentality. He’s the third generation of a very successful pork… Read More
The media firestorm caused by Earls Kitchen + Bar’s pursuit of the “Certified Humane” standard has quickly become a cautionary tale for both the farm and food industry. It’s a situation a coalition of Ontario farm organizations are hoping to avoid by working with the food and beverage sector to help clarify and streamline sustainability initiatives. Earlier… Read More