The end of the Canadian Wheat Board as a single desk marketer of Canadian wheat and barley five years ago triggered a number of major changes in Canada’s cereal crop industry. Most of the dust stirred up by dismantling the CWB has settled, but there’s potential for more change. Recognizing gaps left by the end… Read More
Cereals Canada is welcoming three new members. G3 Canada, the grain company formed after Bunge and SALIC acquired a majority stake in the former Canadian Wheat Board in 2015, has signed up to join the national cereal crop value chain organization. “Collaboration is a core value held by G3, and we certainly appreciate the important… Read More
The board of directors for the Saskatchewan Wheat Development Commission has decided against joining Cereals Canada, despite a motion from its members to take a seat at the table of the national industry organization. Representing the country’s largest cereal crop-producing province, the Saskatchewan wheat group is notably absent from the list of members in Cereals… Read More
British baking company and long-time customer of Canadian wheat Warburtons is the latest grain industry player to take a seat at the Cereals Canada table. “It is critical that Cereals Canada have a strong link to the needs of end-use customers,” said Cam Dahl, president of the cereal crop value chain group, earlier this week…. Read More
The majority of Saskatchewan Wheat Development Commission members at the group’s annual meeting in Saskatoon on Wednesday voted in favour of a resolution to join Cereals Canada. The commission is notably absent from the list of producer organizations that are already members of the national group that aims to “ensure a profitable and vibrant future for… Read More
Cereals Canada is reminding producers and the grain industry to take steps to keep unwanted products and material out of Canadian grain. The group, which represents stakeholders from the wheat, barley and oat supply chains, has launched the “Keep it Clean — Cereals” campaign, building off similar messaging from the Canola Council of Canada. “There is a growing… Read More
Western Canadian farmers know all too well what kind of impact the logistical challenges of the last year had on local grain prices, but how did the rail backlog impact international customers? How concerned are they about the reliability of Canadian grain shipments? To get a feel for what overseas buyers are saying, I spoke… Read More
With the news last week that the Manitoba Wheat and Barley Growers Association has become a member of Cereals Canada, some farmers in Saskatchewan are now wondering where their provincial organization — the Saskatchewan Wheat Development Commission — stands. According to its strategic plan unveiled earlier this month, the goal for the newly-formed Cereals Canada… Read More
The Manitoba Wheat and Barley Growers Association (MWBGA) is a new member of Cereals Canada, the not-for-profit industry group announced yesterday. “Cereals Canada brings together a broad and diverse collection of partners from all parts of the cereals sector and across the country. Representation from farmers from all regions is a critical element to our… Read More
Cereals Canada, the newly-formed, industry-led cereals group, recently released its inaugural strategic planning document. The plan, available here as a PDF, sets out the vision and mission for the organization and defines a path forward for “sustainable profitability for the entire value chain.” From opportunities and market development, to threats and competition, the 13-page document… Read More
Cereals Canada announced today the appointment of Cam Dahl as the organization’s first-ever president. The Manitoban most recently headed up the Manitoba Beef Producers as general manager, and has also served as commissioner of the Canadian Grain Commission, chair of the Canadian International Grains Institute Board of Directors and executive director of the Grain Growers… Read More
With a nod to tradition, Cereals Canada has announced Winnipeg, Manitoba, as the chosen city to house the headquarters of the organization. “A great deal of thought and consideration went into making this decision,” says Greg Porozni, Cereals Canada chair, in a press release. “Through this process it became clear to us that Winnipeg will… Read More
Cereals Canada, a multi-stakeholder, multi-commodity organization, with a goal of enhancing the domestic and international competitiveness of Canadian cereals was recently formed out of the Cereals Council of Canada Working Group. This committee of industry stakeholders came together in 2012 to address the growing national and international interest in cereals. Modeled after other highly successful… Read More
Limagrain and Canterra Seeds have announced the Limagrain Cereals Research Canada (LCRC) will register its first two new wheat varieties following the support from the Prairie Grain Development Committee, calling it an important day for Canadian wheat breeding. “This is a watershed moment for LCRC as it focuses on developing new milling wheat varieties that will deliver… Read More
Winnipeg-based Canterra Seeds and Limagrain were in Saskatoon, Sask., Thursday to announce the establishment of a new cereal breeding and development partnership, Limagrain Cereals Research Canada. The joint venture will be located in Saskatoon. Limagrain Cereals will bring “significant added value to western Canadian agriculture by developing new varieties of cereals, with a specific focus on… Read More
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