We should all steal a page from Pulse Canada’s inventive approach to market expansions. The organization’s new Meal Planning for 9 Billion People video campaign pushes just about every button imaginable. First, the positioning. It sounds elementary, but feeding the world with meals as Pulse Canada suggests rather than simple saying “food” is brilliant. It… Read More
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It was great news this week that, following negotiations between Canada and China, canola producers and exporters here will have a shot at expanded access to the Chinese market. But to me, it was even more noteworthy that science, not politics, helped open the door. Science is constantly maligned in agriculture, particularly when product safety… Read More