The Canadian Centre for Food Integrity (CCFI) has reached an agreement with Farm Credit Canada (FCC), to assume leadership of the Agriculture More Than Ever brand and initiative. “It is important to acknowledge the excellent work FCC has done to promote public trust in the Canadian food system through Ag More Than Ever,” says John… Read More
Tag: Ag More Than Ever
Agvocacy, agvocate, advocating for agriculture… As a farmer or rancher, do you like these words? Do you embrace these terms? Whether you embrace “agvocacy” or avoid it, what would the implications be in five years if the entire sector adopted your position? Producers tend to have strong positive and negative reactions to the activity of… Read More
Hearing yourself on the radio or — gulp — seeing yourself on TV can cause cold sweats for some. An estimated 75% of us fear public speaking — now add in that the public discussion may be recorded and broadcast and it’s no wonder not everyone volunteers to speak to media. Of course, there are… Read More