Decision making is one of the most critical parts of any business operation. Often, the big or higher risk decisions are made by those in the most senior positions — the ones that have been around the longest. In a farm operation that is planning for or in the process of succession, determining who makes… Read More

Evaluating different generations and demographics can be extremely difficult. Part of understanding our behaviours and how the world works depends on trying to have a grasp on these very things. In the agriculture sector, this is no different. We are constantly evaluating how behaviours and personalities impact sales, consumption, and more. Today’s focus however, is… Read More

For our midweek edition of RealAg LIVE! we’re talking farm business and some of the statistics and research that has been conducted. Joining host Shaun Haney is Justin Funk of AgriStudies. SUMMARY Agri Studies is a family business — Funk’s father started it Marketing business that helps understand behaviours of farming A young farmer —… Read More

RealAgriculture and Agri Studies are pleased to announce a new partnership focused on better understanding today’s farmer. In combining RealAgriculture’s state-of-the-art media platform, along with Agri Studies’ rich history of agriculture-focused marketing research, these two industry leaders will form RealAgristudies. “The purpose of RealAgristudies is to give today’s farmer a voice,” says Shaun Haney, founder… Read More

When it comes to changing leadership dynamics on the farm, are ag retail and equipment companies ready for what it might mean when it comes to sales and service? It’s an interesting perspective, as newer — and sometimes much younger — generations move in to the purchasing power positions on farms, how brands establish and… Read More

 

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