Fast-food chain A&W has announced a commitment to sourcing 100% Canadian beef — with the added twist that the beef must be grass-finished and raised without the use of growth promotants. A&W says the move marks their commitment to regenerative agriculture and protection of Canada’s grasslands. The Alberta Cattle Feeders’ Association says that it’s glad… Read More

If ever there was an example of how to alienate an entire portion of your customer base, A&W’s 2013 “Better Beef” campaign was it. Not only did the marketing ploy raise the ire of Canadian ranchers, but the claim of “no added hormones or steroids” also got the back up of just about every conventional… Read More

For a short time, A&W will be offering bison burgers exclusively in Saskatchewan. The company explains after a successful trial in its Manitoba locations during the spring, the burgers will be brought to the prairie province until supplies last. The product itself is from Canadian Rangeland Bison & Elk located near Lacombe, Alta. “Saskatchewan is… Read More

The University of Saskatchewan announced a $5-million donation on Friday from A&W to support the Livestock and Forage Centre of Excellence (LFCE). “A&W is deeply committed to the Canadian beef and forage industry,” said Jefferson Mooney, chairman emeritus, A&W. “Our investment is an investment in the future of Canadian food and best practices to make… Read More

Since A&W launched its raised without hormones campaign, many farmers and ranchers have expressed displeasure about the marketing tactics of A&W. The most popular post in the the life of RealAgriculture is Andrew Campbell’s column entitled I’m Done With Fearing Food and Done with A&W. The anger has extended to the ranchers and feedyards participating… Read More

Despite criticism from the farm community, the number of items on A&W’s menu that require specific animal care practices on farms is growing. After moving to beef raised without the use of growth promotants and eggs from hens fed vegetarian diets without animal by-products, the fast food chain announced Monday that it has switched to only serving… Read More

The Saskatchewan Stock Growers’ Association’s (SSGA) 101st annual general meeting and convention held last week in Moose Jaw, Sask., certainly didn’t roll without controversy. In fact, there were a couple subjects that really struck nerves with the province’s ranchers, including A&W’s recent decision to source beef produced without antibiotics and hormones, and to brand their product, “Better Beef.” Trish… Read More

There are hormones in your food! What’s worse, they are in you! Alarmed yet? You shouldn’t be, and I’ll tell you why, plus why I’m done with marketing gimmicks and done with A&W Canada. Yes, there are hormones in your food, but are they something to fear? A&W certainly thinks so, with a new campaign… Read More

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