Tag: BeefTech

Monetizing the adjectives in beef production

Differentiating products through marketing has long been a goal of commodity groups. The Alberta Beef Producers have (according to their website) promoted the Alberta Beef brand for thirty years. It featured widely-recognized advertisements like that of three female ranchers leaning on a fence, with text that read, “If it ain’t Alberta, it ain’t beef.” Increasingly, the… Read more »

Starting small with on-ranch business planning

For many involved in the production side of the cattle business, sitting down to office work isn’t our idea of a good time. But, says Sandy Russell of Spring Creek Land and Cattle Consulting, developing a business plan is a critical part of the job. “It’s key for any successful business — doesn’t matter if we’re… Read more »

Swimming the current of scientific evolution — an interview with Rob Saik

The inaugural BeefTech conference was held in Edmonton this week, where Agri-Trend founder and “outspoken advocate for agriculture” Robert Saik delivered the keynote address. Saik’s presentation focused largely on the metaphor of swimming in a river — we can either swim with the current of scientific evolution, or try to fight against it. In this… Read more »