Thanks for tuning into this Wednesday edition of RealAg Radio! On this episode, host Shaun Haney is joined by: Bill Greuel with Protein Industries Canada on the opportunities for plant protein and some of the barriers including the capital gap; Hear a spotlight interview with Marcel Kringe for Bushel Plus; Haney then discusses some RealAgristudies… Read More

Canada is a major global player in the trade of bulk commodities and animal protein, that’s clear. In addition, the increase in domestic processing of plant-based protein and pulse-based ingredients in the last five years has created more opportunities for processors to ship these types of products worldwide. Bill Greuel, CEO of Protein Industries Canada,… Read More

Protein Industries Canada will contribute $7.3 million to a project focused on creating new ingredient and food options with oat and pulse ingredients created by Avena Foods for use by Big Mountain Foods, Danone Canada and Old Dutch. The project plans to develop ingredient replacements and processing aids for new foods, including allergy-friendly alternatives. The… Read More

Protein Industries Canada is partnering with Ukko Agro, Hawk’s Agro and Three Farmers to build out an in-field platform to predict and control anthracnose and ascochyta blight of pulses. The project budget is $2.6 million in funding, with $1.2 million coming from Protein Industries Canada artificial intelligence stream, funded as part of the Pan-Canadian Artificial… Read More

Protein Industries Canada has released “The Road to $25 Billion,” an updated roadmap for Canada’s ingredient manufacturing, food processing, and bio-products sector, which includes a goal of $25 billion in revenue by 2035. Canada’s agriculture and food sector has long been undervalued as an economic driver, says Bill Greuel, CEO of Protein Industries Canada. “Currently,… Read More

On this weekend’s show, guest host Lyndsey Smith discusses: What is costing ag billions of dollars; Red and green lentil markets with Chuck Penner; Federal ag minister Lawrence MacAulay; and, The road to $25 billion with Bill Greuel with Protein Industries Canada. Thoughts on something we talked about on the show? Connect with host Lyndsey… Read More

Several companies across the plant-based value chain have partnered to develop new artificial intelligence technology that is expected to improve the quality of Canada’s protein crops and ingredients. With the support of Protein Industries Canada, project partners Enns Brothers, Crop Sentry, DL Seeds and AGT Foods say they will work on developing technology to meet… Read More

The federal government has committed another $150 million to Protein Industries Canada over the next five years, as the original funding for the innovation cluster expired last year. The protein initiative is one of five clusters receiving funding as part of the $750 million Global Innovation Cluster program that was announced in the 2022 budget… Read More

Thanks for tuning in to this Wednesday edition of RealAg Radio, with host Shaun Haney. On today’s show, Haney is joined by Bill Greuel, CEO of Protein Industries Canada, on the future of plant protein demand; and Dave Smardon, Bioenterprise, on attracting investment into Canadian ag tech. We will also hear a clip with Kelvin… Read More

As consumer trends change, food production adjusts to meet demands. Plant-based products and ingredients have taken up residence on grocery store shelves, and this is a trend that’s likely here to stay. CEO of Protein industries Canada, Bill Greuel, discusses the chatter around plant proteins at industry meetings and the evolving market for plant proteins… Read More

In an effort to strengthen local food supply chains and to capitalize on the ever-growing plant-based food industry, Protein Industries Canada announced their investment into the collaboration between the food and beverage company, Oat Canada and a global leader in plant-based ingredients, Roquette. The partnership will work towards creating new dairy-alternative products which utilize oat… Read More

Protein Industries Canada (PIC) has announced a co-investment into the second phase of Canada’s National Index on Agri-Food Performance, alongside partners Pulse Canada and the Global Institute for Food Security (GIFS) at the University of Saskatchewan. The National Index on Agri-Food Performance is focused on developing a set of sustainability indicators and metrics related to… Read More


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