Tag: Brenda Tjaden Lepp

Farm At Hand and FarmLink Marketing Join Forces

Farm management software startup Farm At Hand is merging with grain marketing firm FarmLink Marketing Solutions. Launched in 2012, the free Farm At Hand app helps producers maintain field records while tracking equipment, grain inventory and sales. The app and Farm At Hand brand will be maintained and available for free to any user, says Kim… Read more »

Wheat Market Transparency — How can it be fixed? Or does it need fixing?

In theory, price transparency is required for a free market to be efficient. In reality, farmers like to know they’re getting a fair value for their grain. A lack of transparency was seen by some producers as one of the reasons why the Canadian Wheat Board’s monopoly needed to be dismantled. That wish was granted… Read more »

Prairie Cash Market for Corn Detached From U.S. Futures

A shortage of low-fusarium feed wheat and the decreased value of the Canadian dollar are supporting the cash price for corn on the eastern side of the prairies. Old crop Chicago futures have been trading in the US$3.65 to US$3.95 range since early January, while cash bids in southern Manitoba have risen to between C$4.50 and C$5 bushel…. Read more »

Ask FarmLink: Fundamental Analysis — What’s Behind S&D Tables?

The crop is in and growing, the sprayer is running and farmers are keeping an eye on fungicide timing. Which probably means, of course, that it’s time to think about what to sell off the combine. Those who are disciplined have likely already priced some crop, but many are just now getting comfortable with committing… Read more »

Ask FarmLink: How Does S & D Factor in to Crop Pricing Decisions?

Developing an opinion on crop prices and the direction they’re headed is not an exact science. Once you can move beyond expecting to be right all the time, it’s time to start putting some fundamental analysis to work for you. While many farmers are familiar with that term and supply and demand discussions, understanding how… Read more »

Ask FarmLink: How do Analysts Come up with Opinions on Market Direction?

Whether you do your own digging, subscribe to several news outlets or employ an analyst, making decisions about price direction requires a significant investment of time and effort. For many farmers, marketing and following the markets is an enjoyable part of their job. For others, it’s not how they’d like to spend their time or… Read more »

Ask FarmLink: Why Don’t More Farmers Use Futures Brokers?

Whenever someone mentions risk management in grain marketing, someone also mentions futures, options, puts, calls and, eventually, most people’s eyes glaze over. Anyone who has done a marketing course has also run through a hedging example or five in their education only to find that these tidy examples involving one crop rarely mirror real life…. Read more »

Ask Farmlink: What Do I Need to Know about Changes to the Canada Grain Act?

There are only a few days left for farmers to weigh in on impending changes to the Canada Grain Act. If all you’ve heard about so far are changes to user fees, you’re not alone. Much of the media attention has centered on the costs of running the Canadian Grain Commission, because, for the most… Read more »

Brenda Lepp Comments on the Viterra – CWB Handling Agreement

The Viterra – CWB announcement today at Canada’s Farm Progress Show has definitely grabbed the attention of farmers. I was fortunate to run into Brenda Tjaden Lepp, Farmlink Marketing Solutions at the show.  Brenda attended the CWB press conference and had some strong feeling about the benefits of the announcement and the state of the… Read more »

Wheat School: Managing Your Wheat Marketing in an Open Market

August 1, 2012 officially changes the way the wheat producers and industry members do business out west. With that date spelling the end of the single desk marketing system, farmers, buyers and processors have to look closely at their respective businesses and adapt to a whole new ball game. For some involved in the industry,… Read more »

Getting Farmers Started With Futures and Options

Marketing your crop through the cash market is not the only tool for farmers to use.  A growing group of farmers are using the derivative market with futures and options to manage the volatile risk of commodities.  With the increase in price volatility producers have to reach out to use as much of the toolbox… Read more »