Of the $8 million contribution to the Canadian beef industry announced this week, $5.3 million is earmarked for Canada Beef Inc. “We will be investing this money into all of the emerging markets – but China is certainly is one of the most important ones for us,” says Michael Young, president, Canada Beef Inc., adding… Read More
Tag: Canada Beef Inc
China has loosened its restrictions on imports of Canadian beef, coinciding with Chinese Premier Li Keqiang’s visit to Ottawa this week. The premier announced Wednesday that China will begin accepting bone-in beef from Canadian cattle under 30 months of age — effective immediately — for the first time since BSE was found in Canada in… Read More
Just ten days after Mexico announced it will drop its remaining import restrictions on Canadian beef, Taiwan has lifted its temporary ban on Canadian beef, effective July 8. The ban was issued following the February 2015 case of bovine spongiform encephalopathy (BSE) in Alberta. “The Government of Canada welcomes the news of another restored market,” said Minister… Read More
This week, Agriculture Minister Gerry Ritz introduced the first of the Canadian Beef Branding Series events in Ho Chi Min City, Vietnam. The series is meant to highlight the four pillars of the Canadian beef brand: producer, product, world class standards and sustainability. It’s been a busy few weeks for Canada Beef Inc., also announcing… Read More
A new training and education facility built to promote Canadian beef officially opened its doors on Monday. Agriculture Minister Gerry Ritz and Michelle Rempel, Minister of State for Western Economic Diversification, joined beef industry officials for the opening of the Canadian Beef Centre of Excellence in Calgary, Alberta. “Our government is proud to see this… Read More
Rob Meijer, president of Canada Beef Inc, gives an explanation of The RoundUp App, and some insights into the hope for future versions. Canada Beef Inc and BTI Brand Innovations have created an app to help consumers find, cook and learn about beef. Get the “Roundup App” and learn how to buy & cook delicious… Read More
With thirty seven employees and six offices (including one each in Japan, Taiwan, Mexico and Shanghai), Canada Beef Inc. is an independent, national organization that works to promote and market Canadian beef and cattle globally. The organization is funded by cattle producers and the national check off, a $1/head levy on cattle sales that also supports the… Read More
Inspired by the Masters of Beef Advocacy program offered in the United States, Canada’s Beef Advocacy Program will be available to the public in the new year, and will be comprised of two levels. The first level will be for anyone with interest in the beef industry, providing information “right from genetics and breeding all… Read More
Canada Beef Inc (@CanadianBeef) and the Canadian Country Music Association (@CCMAofficial) announced in a “Tweet Release” tonight that they have partnered in search of Canada’s Biggest Country Music Fan. “Canadian agriculture and country music go hand in hand,” says Heather Travis, Director, Public Relations & Marketing Communications, Canada Beef Inc., “so this is a great opportunity to partner… Read More
It costs money to promote Canadian Beef and finally some of this funding will be on the backs of importers. Federal Agriculture Minister, Gerry Ritz announced this morning that an amendment to the Beef Cattle Research, Market Development and Promotion Levies Order to include an import levy on beef cattle, beef and beef products. The… Read More