Minister of Agriculture and Agri-Food Canada (AAFC) Marie-Claude Bibeau announced May 19 that over $244,000 will go towards supporting the Canadian Centre for Food Integrity (CCFI). The organization will continue its work to build public trust in the Canadian food system, and the announcement by Minister Bibeau comes after a meeting with several members. “COVID-19… Read More

The Canadian Centre for Food Integrity (CCFI) has reached an agreement with Farm Credit Canada (FCC), to assume leadership of the Agriculture More Than Ever brand and initiative. “It is important to acknowledge the excellent work FCC has done to promote public trust in the Canadian food system through Ag More Than Ever,” says John… Read More

Investing in public trust without a company logo attached is just one of the ways our farm and food system can move the conversation forward, says Crystal Mackay, former president of the Canadian Centre for Food Integrity (CCFI). While the entire conversation over social license and public trust is relatively new to Canada’s food system,… Read More

The former Deputy Minister of Agriculture and Fisheries, and Deputy Minister of Rural and Regional Development of Prince Edward Island will lead the the Canadian Centre for Food Integrity (CCFI). John Jamieson has been hired by CCFI’s board of directors to replace Crystal Mackay who led the team for nearly 10 years. “We are delighted… Read More

We all know someone who has, at one point or another, changed their diet based on fear. And it doesn’t help that our relationship with food is complicated. According to Crystal Mackay, Canadian Centre for Food Integrity, our decisions around food are complicated. It’s emotional, and often defining. “It’s difficult to quantify where the line is… Read More

If ever you’ve been hugely frustrated by misinformation swirling around about how food is grown, you’ve probably also wondered what can be done about it. While farmers have been encouraged to “tell their stories,” many feel that, as an industry, the information shared is not being picked up. That is partially true, as the latest… Read More

 

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