The Canadian Centre for Food Integrity (CCFI) released its annual public trust research findings during the organization’s 2021 Public Trust Summit on Oct. 19. This year’s data shows that “Canadians are concerned about the food system as a whole, they are feeling information overload, the pandemic didn’t have as significant effect as originally believed, and… Read More
Minister of Agriculture and Agri-Food Canada (AAFC) Marie-Claude Bibeau announced May 19 that over $244,000 will go towards supporting the Canadian Centre for Food Integrity (CCFI). The organization will continue its work to build public trust in the Canadian food system, and the announcement by Minister Bibeau comes after a meeting with several members. “COVID-19… Read More
The Canadian Centre for Food Integrity (CCFI) has reached an agreement with Farm Credit Canada (FCC), to assume leadership of the Agriculture More Than Ever brand and initiative. “It is important to acknowledge the excellent work FCC has done to promote public trust in the Canadian food system through Ag More Than Ever,” says John… Read More
Every year the Canadian Centre for Food Integrity (CCFI) asks Canadians how they feel about the country’s agriculture and food systems. The 2020 report, Trends in Trust & The Path Forward, shows that the proportion of Canadians who feel that the food system is headed in the right direction has reached a five-year high, despite… Read More
We’ve reached midweek and on today’s RealAg Radio show you’ll hear: The top ag news stories of the day with your host Shaun Haney; Christina Crowley-Arklie with the Canadian Centre for Food Integrity, talking about a new campaign trying to shed light on our Canadian food system; and, Tom Steve, general manager for Alberta Wheat… Read More
The Canadian Centre for Food Integrity (CCFI) has launched a Canada-wide campaign to connect consumers to the Canadian food system. The campaign, dubbed “It’s Good, Canada,” aims at highlighting the food system that works 24/7 to deliver safe, quality, and affordable food to Canadians and global customers. It features personal stories of Canadians working in… Read More
Connecting with Canadians. That’s the title for this year’s Canadian Centre of Food Integrity (CCFI) report, unveiled at the recent Public Trust Summit held at Saskatoon, Sask. While some findings of the survey remained constant, other opinions on food and farming have changed significantly. Paighton Smyth, partner engagement coordinator for CCFI, says that since 2016,… Read More
Investing in public trust without a company logo attached is just one of the ways our farm and food system can move the conversation forward, says Crystal Mackay, former president of the Canadian Centre for Food Integrity (CCFI). While the entire conversation over social license and public trust is relatively new to Canada’s food system,… Read More
It’s Tuesday and today on RealAg Radio, host, Shaun Haney has the following guests on the show: RealAgriculture news lead, Jessika Guse has the top ag news stories of the day; Crystal Mackay, former president and CEO of the Canadian Centre for Food Integrity reflects on her time with the organization; and, Jon Driedger of… Read More
The former Deputy Minister of Agriculture and Fisheries, and Deputy Minister of Rural and Regional Development of Prince Edward Island will lead the the Canadian Centre for Food Integrity (CCFI). John Jamieson has been hired by CCFI’s board of directors to replace Crystal Mackay who led the team for nearly 10 years. “We are delighted… Read More
If you had to name the top four food and farming-related topics discussed on social media in the last two years, would cannabis top the list? Possibly, given the lead-up to changed legislation last fall, but would you have guessed climate change taking the second spot? A new study led by the Canadian Centre for… Read More
We all know someone who has, at one point or another, changed their diet based on fear. And it doesn’t help that our relationship with food is complicated. According to Crystal Mackay, Canadian Centre for Food Integrity, our decisions around food are complicated. It’s emotional, and often defining. “It’s difficult to quantify where the line is… Read More
The Canadian Centre for Food Integrity will soon be on the hunt for a new president, as Crystal Mackay has advised the CCFI board she will be leaving the organization at the end of April. Mackay has been with organization, previously under the Farm & Food Care umbrella, and now CCFI, for nearly 10 years. “Crystal… Read More
Have you heard about veganuary? It’s January, but where you give up eating meat and other animal-based food and home products. The latest celebrities to jump on this bandwagon are Beyoncé and Jay-Z (in case that matters to you), and given that it’s “new year, new you” season, I’m sure there will be many, many… Read More
If ever you’ve been hugely frustrated by misinformation swirling around about how food is grown, you’ve probably also wondered what can be done about it. While farmers have been encouraged to “tell their stories,” many feel that, as an industry, the information shared is not being picked up. That is partially true, as the latest… Read More
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