The cost of food, fuelled by inflation levels not seen in decades, is the top “life” issue concerning Canadians. That’s the headline emerging from the Canadian Centre for Food Integrity (CCFI) 2022 public trust research report, released during the organization’s annual summit in Toronto this week. The 2022 findings illustrate that the cost of food… Read More

The Canadian Centre for Food Integrity (CCFI) released its annual public trust research findings during the organization’s 2021 Public Trust Summit on Oct. 19. This year’s data shows that “Canadians are concerned about the food system as a whole, they are feeling information overload, the pandemic didn’t have as significant effect as originally believed, and… Read More

Minister of Agriculture and Agri-Food Canada (AAFC) Marie-Claude Bibeau announced May 19 that over $244,000 will go towards supporting the Canadian Centre for Food Integrity (CCFI). The organization will continue its work to build public trust in the Canadian food system, and the announcement by Minister Bibeau comes after a meeting with several members. “COVID-19… Read More

The Canadian Centre for Food Integrity (CCFI) has reached an agreement with Farm Credit Canada (FCC), to assume leadership of the Agriculture More Than Ever brand and initiative. “It is important to acknowledge the excellent work FCC has done to promote public trust in the Canadian food system through Ag More Than Ever,” says John… Read More

Every year the Canadian Centre for Food Integrity (CCFI) asks Canadians how they feel about the country’s agriculture and food systems. The 2020 report,  Trends in Trust & The Path Forward, shows that the proportion of Canadians who feel that the food system is headed in the right direction has reached a five-year high, despite… Read More

The Canadian Centre for Food Integrity (CCFI) has launched a Canada-wide campaign to connect consumers to the Canadian food system. The campaign, dubbed “It’s Good, Canada,” aims at highlighting the food system that works 24/7 to deliver safe, quality, and affordable food to Canadians and global customers. It features personal stories of Canadians working in… Read More

Connecting with Canadians. That’s the title for this year’s Canadian Centre of Food Integrity (CCFI) report, unveiled at the recent Public Trust Summit held at Saskatoon, Sask. While some findings of the survey remained constant,  other opinions on food and farming have changed significantly. Paighton Smyth, partner engagement coordinator for CCFI, says that since 2016,… Read More

Investing in public trust without a company logo attached is just one of the ways our farm and food system can move the conversation forward, says Crystal Mackay, former president of the Canadian Centre for Food Integrity (CCFI). While the entire conversation over social license and public trust is relatively new to Canada’s food system,… Read More

The former Deputy Minister of Agriculture and Fisheries, and Deputy Minister of Rural and Regional Development of Prince Edward Island will lead the the Canadian Centre for Food Integrity (CCFI). John Jamieson has been hired by CCFI’s board of directors to replace Crystal Mackay who led the team for nearly 10 years. “We are delighted… Read More

 

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