In 2014, the Canadian Roundtable for Sustainable Beef commissioned a study to assess the beef industry’s performance in social, economic, and environmental areas. The results from the two-year ‘farm to fork’ assessment were published this week, along with a strategy for advancing and measuring sustainability efforts going forward. The findings, which were shared at the… Read More
Tag: Canadian Roundtable for Sustainable Beef
On Wednesday, McDonald’s announced the completion of its Verified Sustainable Beef (VSB) Pilot, and handed the results — and recommendations — to the Canadian Roundtable for Sustainable Beef (CRSB). “It’s a really exciting day to talk about the accomplishment over the last year and a half that McDonald’s has been doing the pilot project here in Canada,” said… Read More
Early last week, leaders from the Canadian Roundtable for Sustainable Beef (CRSB) met with Earls Restaurants to discuss sustainable sourcing. By mid-week, the company announced it had made a mistake. “I think it was unfortunate that it happened in the first place,” Fawn Jackson, executive director of the CRSB, told Shaun Haney in an interview, “but… Read More
With the overall goal to benchmark the sustainability of Canada’s beef industry, the Canadian Roundtable for Sustainable Beef (CRSB) is currently looking for producer participation. “Verifiable sustainability is a ‘want’ of our major customers, and we are being given the opportunity to define what that looks like,” said Cherie Copithorne Barnes, CRSB chair, in the Canadian Cattlemen’s… Read More