With the news last week that the Manitoba Wheat and Barley Growers Association has become a member of Cereals Canada, some farmers in Saskatchewan are now wondering where their provincial organization — the Saskatchewan Wheat Development Commission — stands. According to its strategic plan unveiled earlier this month, the goal for the newly-formed Cereals Canada… Read More
Tag: Cereals Canada
The Manitoba Wheat and Barley Growers Association (MWBGA) is a new member of Cereals Canada, the not-for-profit industry group announced yesterday. “Cereals Canada brings together a broad and diverse collection of partners from all parts of the cereals sector and across the country. Representation from farmers from all regions is a critical element to our… Read More
Cereals Canada, the newly-formed, industry-led cereals group, recently released its inaugural strategic planning document. The plan, available here as a PDF, sets out the vision and mission for the organization and defines a path forward for “sustainable profitability for the entire value chain.” From opportunities and market development, to threats and competition, the 13-page document… Read More
With a nod to tradition, Cereals Canada has announced Winnipeg, Manitoba, as the chosen city to house the headquarters of the organization. “A great deal of thought and consideration went into making this decision,” says Greg Porozni, Cereals Canada chair, in a press release. “Through this process it became clear to us that Winnipeg will… Read More