The announcement by U.S. restaurant chain Chipotle that it has eliminated all GMOs from its menu (with some exceptions, of course) is drawing major criticism from not only the agriculture and science communities, but the mainstream media. The Washington Post, Bloomberg and TIME were among the outlets that published articles last week denouncing the GMO-free claim. Bloomberg’s… Read More

Chipotle Mexican Grill — you know them from such controversial advertisements as: “The Scarecrow” and “Farmed and Dangerous” — has been urging American farmers to supply more beef that meets their standards. In fact, similar to A&W in Canada (check out Andrew Campbell’s opinion piece on that decision), Chipotle has decided to cross the globe for beef. “The… Read More

Chipotle Mexican Grill has launched a trailer for its four-part television series coming out in February. Branded as a satirical comedy, the series is an interesting (and extremely controversial) attempt at Hollywood-style advertising, boasting a scripted plot and professional directing. The show is a negative campaign aimed at conventional farming practices and revolves around the… Read More