Tag: Chipotle

Chipotle’s GMO-Free Stance and Dark Portrayal of Modern Farming Draws Ire of Farmers, Mainstream Media

The announcement by U.S. restaurant chain Chipotle that it has eliminated all GMOs from its menu (with some exceptions, of course) is drawing major criticism from not only the agriculture and science communities, but the mainstream media. The Washington Post, Bloomberg and TIME were among the outlets that published articles last week denouncing the GMO-free claim. Bloomberg’s… Read more »

Chipotle Needs More Domestic, “Responsibly Raised” Beef — Will You Produce It?

Chipotle Mexican Grill — you know them from such controversial advertisements as: “The Scarecrow” and “Farmed and Dangerous” — has been urging American farmers to supply more beef that meets their standards. In fact, similar to A&W in Canada (check out Andrew Campbell’s opinion piece on that decision), Chipotle has decided to cross the globe for beef. “The… Read more »

“Farmed and Dangerous” — Chipotle Strikes Again

Chipotle Mexican Grill has launched a trailer for its four-part television series coming out in February. Branded as a satirical comedy, the series is an interesting (and extremely controversial) attempt at Hollywood-style advertising, boasting a scripted plot and professional directing. The show is a negative campaign aimed at conventional farming practices and revolves around the… Read more »

Chipotle Proves Farmers Need to be Advocates for Agriculture Like Never Before

We have run many different stories and interviews talking about the need to be an agricultural advocate in the past. I hear from many readers that they feel being a advocate for agriculture is a complete waste of time and not a practical role for a farmer. Just watch the below video being promoted by… Read more »