Tag: Clif Bar

Who is the Bully Now? Clif Bars Goes Over the Edge to Sell You on the Happiness of Organics

Marketing has never really been about honesty. It has always been about selling dreams and fantasies of a life you want to lead. Whether it be smoother cigarettes, faster cars, more absorbent diapers or even healthier food. Connecting the consumer to this happiness involves confirming someone’s existing biases or promising them that their purchase leads to… Read more »