Starting this month, the Peterborough, Ontario, fairlife* plant will begin using 100 per cent Canadian milk for its ultrafiltered milk offerings. The lower sugar, higher protein fairlife milk is offered in 1.5-litre bottles of 2% white, 2% chocolate, whole and skim milk. Consumers will now see the Canadian maple leaf and the Dairy Farmers of… Read More
Tag: Coca-Cola
The news Coca-Cola and fairlife, LLC, have announced they will introduce fairlife Ultrafiltered Milk to Canada by the end of 2018. The introduction of the higher-protein, lower-sugar, lactose-free dairy beverage will also spur development of a new $85 million production facility at Peterborough, ON. This is the first market introduction outside of the U.S. for… Read More
Coca-Cola announced its acquisition of equity stakes with Select Milk Producers, Inc. of Fair Oaks Farms Brands, LLC in 2012. Then, the acquisition was largely based around “Core Power,” a milk shake marketed as a high-protein, natural, post-workout drink. But few knew much about the company’s move into dairy until the “fairlife” milk brand recently began… Read More