What is an authentic conversation, and why is it important we focus on having them with consumers at this point in time? Crystal Mackay of Loft32 says that an authentic conversation is focused around the point that we are all real people — no matter our position, job title, or industry. Even more importantly, it’s… Read More

Anyone and everyone who loves Canadian food is encouraged to show appreciation to the food industry every year on the Saturday of the August long weekend during Food Day Canada — this year it’s Saturday, August 1. Food Day Canada’s first iteration was back in 2003 during the BSE crisis, and was started by Anita… Read More

Investing in public trust without a company logo attached is just one of the ways our farm and food system can move the conversation forward, says Crystal Mackay, former president of the Canadian Centre for Food Integrity (CCFI). While the entire conversation over social license and public trust is relatively new to Canada’s food system,… Read More

Friday on RealAg Radio, Lyndsey Smith is the occasional host who gets just a little ranty. She also is host to: Jessika Guse, who’s on to talk about the latest ag news. Jessika then interviews…. Janet Krayden, with the Canadian Agricultural Human Resource Council, and then you’ll hear from: Crystal Mackay, with the Canadian Centre… Read More

We all know someone who has, at one point or another, changed their diet based on fear. And it doesn’t help that our relationship with food is complicated. According to Crystal Mackay, Canadian Centre for Food Integrity, our decisions around food are complicated. It’s emotional, and often defining. “It’s difficult to quantify where the line is… Read More

Canadians like farmers. There’s no better proof than Tim Hortons’ recent efforts to sell its Farmer’s Breakfast sandwich with a commercial featuring a farmer holding a trusty pitchfork. Canada’s coffee and cultural giant doesn’t leave much to chance. The mountain of eggs, sausage, hash browns and cheese could have called Trucker’s Breakfast or Banker’s Breakfast, but when it… Read More