This June 28th episode of RealAg Radio is focused on people — from labourers, to future talent, to leaders. On today’s show, hear from: Minister of Agriculture and Agri-Food, Marie-Claude Bibeau on a new national labour strategy; Mary Robinson, president of the Canadian Federation of Agriculture, on the sector’s labour needs; and, Crystal Mackay, of… Read More
Tag: Crystal Mackay
What is an authentic conversation, and why is it important we focus on having them with consumers at this point in time? Crystal Mackay of Loft32 says that an authentic conversation is focused around the point that we are all real people — no matter our position, job title, or industry. Even more importantly, it’s… Read More
The COVID-19 pandemic has changed many things, including our relationship with our food system. For the first time in several generations, there were empty grocery store shelves due to disrupted supply chains. What impact has this had on the farm and food conversation and public trust? In this RealAg LIVE!, Shaun Haney is joined by… Read More
If ever you’ve been asked about a food or agriculture topic and not known where to send someone for more answers, Utensil.ca may be your new go-to online resource. Utensil.ca offers tools to build knowledge and confidence in Canada’s food chain, from farms to kitchens. It starts with Utensil Guide, the plain language guide to… Read More
Anyone and everyone who loves Canadian food is encouraged to show appreciation to the food industry every year on the Saturday of the August long weekend during Food Day Canada — this year it’s Saturday, August 1. Food Day Canada’s first iteration was back in 2003 during the BSE crisis, and was started by Anita… Read More
It’s the first day back after the Labour Day weekend, and if you’ve been following the news, it’s been a busy one! Today’s top ag news with RealAgriculture’s Shaun Haney and Jessika Guse cover some big topics, including a recent Alberta activism case, a look at the Canadian economy, added tariffs on Chinese goods, and… Read More
Investing in public trust without a company logo attached is just one of the ways our farm and food system can move the conversation forward, says Crystal Mackay, former president of the Canadian Centre for Food Integrity (CCFI). While the entire conversation over social license and public trust is relatively new to Canada’s food system,… Read More
It’s Tuesday and today on RealAg Radio, host, Shaun Haney has the following guests on the show: RealAgriculture news lead, Jessika Guse has the top ag news stories of the day; Crystal Mackay, former president and CEO of the Canadian Centre for Food Integrity reflects on her time with the organization; and, Jon Driedger of… Read More
If you had to name the top four food and farming-related topics discussed on social media in the last two years, would cannabis top the list? Possibly, given the lead-up to changed legislation last fall, but would you have guessed climate change taking the second spot? A new study led by the Canadian Centre for… Read More
Friday on RealAg Radio, Lyndsey Smith is the occasional host who gets just a little ranty. She also is host to: Jessika Guse, who’s on to talk about the latest ag news. Jessika then interviews…. Janet Krayden, with the Canadian Agricultural Human Resource Council, and then you’ll hear from: Crystal Mackay, with the Canadian Centre… Read More
We all know someone who has, at one point or another, changed their diet based on fear. And it doesn’t help that our relationship with food is complicated. According to Crystal Mackay, Canadian Centre for Food Integrity, our decisions around food are complicated. It’s emotional, and often defining. “It’s difficult to quantify where the line is… Read More
The Canadian Centre for Food Integrity will soon be on the hunt for a new president, as Crystal Mackay has advised the CCFI board she will be leaving the organization at the end of April. Mackay has been with organization, previously under the Farm & Food Care umbrella, and now CCFI, for nearly 10 years. “Crystal… Read More
The Canadian Centre for Food Integrity rolls out its latest public trust data this week in conjunction with its third annual Public Trust Summit, being held at Gatineau, Quebec. The centre conducted two surveys this past year. One was a continuation of its public trust barometer, and the other a Canada-U.S. study which focused on three… Read More
If we can’t manage what we can’t measure, how do we approach the very real risk of losing public trust in how food gets grown? “Public trust is one of those things where we don’t know the full value of it until we’ve lost it,” says Crystal MacKay, president of the Canadian Centre for Food… Read More
Canadians like farmers. There’s no better proof than Tim Hortons’ recent efforts to sell its Farmer’s Breakfast sandwich with a commercial featuring a farmer holding a trusty pitchfork. Canada’s coffee and cultural giant doesn’t leave much to chance. The mountain of eggs, sausage, hash browns and cheese could have called Trucker’s Breakfast or Banker’s Breakfast, but when it… Read More