They’re the generation we love to hate: Millennials. Often called entitled and lazy (largely by Baby Boomers who can’t open a PDF), Millennials are the next huge generation both in numbers and influence. And because of that sway and market power, David Coletto, of Abacus Data, warns that any industry that ignores their preferences, interests,… Read More
It’s a day for celebration when farmers, industry, policy makers, and more all descend on downtown Ottawa for Canada’s Ag Day! On today’s show, brought to you by Farm Credit Canada, you’ll hear from: David Coletto, marketing research lead with Abacus Data, talks about maddening Millennials; Michael Hoffort, president and CEO of Farm Credit Canada,… Read More
2016 will be remembered for all sorts of monumental things — many of them bad. If you were in the polling industry in 2016, you may even call it a very bad year. Brexit wasn’t exactly a shining example of getting the call right. Then, there’s that pesky Hillary Clinton vs. Donald Trump contest that… Read More