From apologies to gratitude, the Canadian Beef Industry Conference started off with a bang, in a panel featuring representatives from Sysco Canada, Tim Hortons and Earls Restaurants Ltd. You could have heard a pin drop as the mic was turned over to Mo Jessa, president of Earls, who immediately addressed the ‘humanely raised’ elephant in… Read More
Tag: Earls
On April 26, Earls Restaurants announced it had taken its beef business to Creekstone Farms, an operation in the United States, in order to source 100% Certified Humane beef. The announcement was met with extreme criticism, and by May 4 the company apologized for the “mistake,” and committed to working with Canadian farmers. Response to the… Read More
Last week, Eric Micheels, assistant professor in the Agricultural and Resource Economics department at the University of Saskatchewan, tweeted a link to his newly-minted dissertation, entitled Market Orientation in Production Agriculture: Measurement, Relationships and Implications. Now, normally, the word “dissertation” would do little to pique my interest, but Micheels has been vocal through the Earls debacle, and… Read More
Early last week, leaders from the Canadian Roundtable for Sustainable Beef (CRSB) met with Earls Restaurants to discuss sustainable sourcing. By mid-week, the company announced it had made a mistake. “I think it was unfortunate that it happened in the first place,” Fawn Jackson, executive director of the CRSB, told Shaun Haney in an interview, “but… Read More
I said last month that I should start giving credit to more companies that do the right thing. I’m happy to say I can already do that. Thank you Earls. If you’ve been under a rock for the last few weeks (or at least not run into a Canadian beef farmer steaming with an opinion… Read More
In a move that surprised many in the Canadian cattle industry, Earls Kitchen + Bar announced Wednesday that the chain will source as much beef as possible from Alberta. “We are listening to Canadians, and primarily out of Alberta, we’re listening to the industry,” corporate executive chef Phil Gallagher told RealAgriculture’s Shaun Haney in an interview… Read More
Editor’s note: Listen to Earls’ corporate chef Phil Gallagher discuss plans for sourcing Alberta beef here. Earls restaurant chain has changed its mind, announcing it will bring back Canadian beef into its restaurants, although the details on how much and how it will work are unclear. Last week, the company, which opened its first restaurant in… Read More
Editor’s note: This post was originally published on author Adrienne Ivey’s “View from the Ranch Porch” blog. Earls Kitchen and Bar has set the Canadian farming world all a-twitter. The restaurant chain has recently launched a new marketing campaign promoting their latest development in beef — “Certified Humane” and raised without the use of antibiotics or… Read More
Earls Kitchen + Bar made a “really big” announcement yesterday, when they tweeted their decision to shift to 100% ‘Certified Humane’ beef. The chain began as a startup in Edmonton, Alberta in 1982, and has since grown to include 66 locations, 59 of which are in Canada. According to the company’s site, their traditions have long been centred… Read More