Being able to define “sustainability ” is critical when it comes to understanding the impact of livestock production, and while environmental metrics are often top of mind, the definition must also account for social and economic outcomes. Dr. Sara Place, chief sustainability officer with animal health company Elanco, joined RealAg Radio host Shaun Haney this… Read More

Three months after purchasing Lohmann SE, a German poultry health company, Elanco has announced plans to acquire yet another animal health company, but this time the added reach extends much farther than one livestock segment. Through a YouTube video shared via Tweet, Elanco’s president Jeff Simmons announced the $5.4 billion acquisition of Norvatis Animal Health,… Read More

Jeff Simmons is the President of Elanco and he has truly made it his personal mission to educate the consumer on why technology is so critical to dealing with the 9 billion people problem in 2050. I had a RealAgriculture.com subscriber send me the link to the below video which is a very simple monologue… Read More

At the Elanco Beef Consultants Forum this month I had the chance to interview Dr. Daryl Tatum, a meat scientist from Colorado State University.  We had a chance to chat about some of the issues with the gap between consumers and producers with meat quality and production.  Dr.Tatum addressees the issue of the industry achieving efficiencies and… Read More

There was a time when agriculture and food were sacred topics to the public. People were either on the farm or one generation removed which instilled a connection to the source of the food that we eat. In the past five years that has definitely changed as many food activists have begun attacking the large… Read More

This month I attended the Elanco Beef Consultants forum which included invited vets and beef nutritionists from across Canada and the Northern US. After two days of interacting with this segment of the industry one thing is firmly clear to me. These people deeply care about their customers. Much of the scheduled sessions and informal… Read More

Dave Zino is the Executive Director of the NCBA Beef Culinary Center in Chicago. I had a chance to meet Dave at the Elanco Beef Consultants Forum 2009 in Banff earlier this month. Dave is a truly fascinating guy who has a real passion for how beef is cooked and trying to educate the public… Read More