Marketing and farming go hand in hand, says UK communications specialist Simon Haley. In a swing through Ontario that starts later this week, he’ll be urging farmers to use their intrinsic marketing skills to get back in touch with consumers. “Farming is where marketing started,” says Haley. But over the years – as nations became… Read More

Where can Canadians find everything they need to know about farming all wrapped into a neat 60-page package? It’s all in The Real Dirt on Farming. Farm & Food Care Ontario officially unveiled the newest version of its flagship public outreach publication last month. This new Real Dirt is the fourth edition since the project’s inception in… Read More

February 16, 2017 will be Canada’s Agriculture Day, a group of agriculture representatives announced today at the Canadian Centre for Food Integrity Public Trust Summit in Ottawa. The theme for the day is Let’s Celebrate the Food We Love, and the plan is that the agriculture and agri-food community will host events and conversations across the… Read More

61% of Canadians have a “very or somewhat” positive impression of Canadian agriculture according to a new national survey released by Farm and Food Care (FFC) and the newly minted Canadian Centre For Food Integrity. That’s the highest ranking Canadians have given farming since FFC started asking Canadians for their impression of the industry 10… Read More

Farm & Food Care Canada will have its first CEO as of January 2016. Crystal Mackay will transition from her role as executive director of Farm & Food Care Ontario to fill the new national position. “Crystal has provided strong leadership and made significant contributions to both development and continued growth of Farm & Food Care Ontario… Read More

Pre-production work and fundraising has started for a million dollar film project aimed at informing people about the use of biotechnology in food and farming. “Know GMO: An Uplifting Discussion About Food” will explore the impact of genetic modification, asking questions about how to feed a growing human population, says Rob Saik, the executive producer… Read More

Winners have been announced in the Farm & Food Care Foundation’s inaugural Farm Photo Contest. The contest which ran from early May until the end of June gave photographers the chance to enter their farm photography in six categories – All About Animals, Canadian Farm Scenes, Crazy About Crops, Farm Faces, Farm Fun and Farm… Read More

Not long ago, farmers thought their main opponents were environmentalists, bent on preventing them from implementing modern techniques and technology. Some considered it a battle against corporatism. But new research suggests that thinking has changed. In Ontario, results are emerging from a poll last winter of 400 farmers by Farm and Food Care, a group… Read More