Bob Lowe, current president of the Canadian Cattlemen’s Association and long-standing beef industry member, will serve as vice president of the Global Roundtable for Sustainable Beef (GRSB) for 2022. The GRSB’s executive committee is comprised of some of the global beef supply chain’s largest stakeholders, including representatives from McDonald’s, Tyson Foods, Zoetis, Rabobank, and, the Canadian… Read More

The Global Roundtable for Sustainable Beef (GRSB) has announced its plan and commitment to sustainability goals by 2030. Focused on three areas — climate, land use, and animal health and welfare — the plan outlines the roundtable’s “commitments to advance and improve the sustainability of the global beef value chain.” Specifically, GRSB aims to globally reduce by… Read More

 

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